IMCB Team become 2nd Winner of The 14th MIST Research and Conference Competition

Hello Imers!!

The 14th MIST Research and Conference competition is signature International forum for passionate young marketers all over the world to exchange views and ideas about the current issue in marketing. The grand theme for this year that will be based on delegates paper is “Optimizing Digital-Traditional Marketing Integration to Create a Creative and Effective Marketing Strategy”. This event held on February 25th – March 2nd 2018. This event consists of 5 activities that must be attended by all delegates, that are presentation day, seminar, training and case building, conference day 1, and conference day 2.

IMCB won’t miss this event, so we send our team to competed with more than 200 teams from other university, and goes into the top 15. Day 1 is presentation day, where we present our paper entitled “Analysis of Millennials Mom’s Segmentation for Implementation of Omnichannel in Groceries Retailing”. Before the top 3 announcement at day 5 (last day), all delegates must attend conference day 2 where each team makes a motion and 3 selected motions that will be used for debate, judgment seen from the team’s cohesiveness and how to respond to the pros and cons team.

Finally committee announce the top 3, Marketeam didn’t expect to be in top 3, and the 2nd winner announced from BINUS, we are so proud and happy. Where the 1st and 3rd winner are from University of Indonesia.