Innovating in Marketing

International Marketing Community of BINUS (IMCB) is a vibrant community of undergraduate Binusians joined together to learn and expand the knowledge of international marketing and global business prowess to students and staff in and around the university.

Established on 21 September 2014 and operating under the supervision of the Student Involvement Center (SIC) in Kemanggisan, Alam Sutera, Malang, and Semarang, IMCB was founded by Mrs. Ina Melati, Mrs. Chintya, Auriangga Putradypa Jamaris, and a group of students and advising lecturers from the International Marketing (now Global Business Marketing) study program. IMCB was founded to fulfill marketing students’ potential and facilitate the development of skills to become quality global marketers of the future.

IMCB is now BINUS University’s only marketing-focused student activity unit. As part of the reasoning and knowledge group, IMCB continues to embrace marketing as an innovative strategy and as a core value, with emphasis on global business marketing.

IMCB’s initiatives are crafted to embody our vision of “IMCB as a collaborative organization that shapes members with an international marketing perspective and contributes meaningfully to society and the nation.” IMCB continuously creates effective work programs that are positive for the organization. IMCB arranges various internal and external activities, including bazaars, benchmarking, collaborations, community service, company visits, competitions, development training, talk shows, and workshops to provide in-depth marketing insights applicable in daily business and marketing schemes in diverse working environments.

IMCB’s 4 regions share the same commitment and willpower through 3 missions:

1. To empower members through the development of skills and competencies in the field of international marketing.
2. To encourage global collaboration through training programs and international-scale initiatives.
3. To create meaningful impact for internal communities and the wider society through innovative and effective work programs.

IMCB also keeps its 5 main objectives in mind during the professional upkeep of all operations:

1. To develop members’ competencies in international marketing through structured and practical learning opportunities.
2. To organize innovative and impactful programs that contribute to the organization, university, and society.
3. To provide international exposure and experiences for members as part of the organization’s identity.
4. To foster a professional organizational environment that reflects real-world collaboration and workplace practices.
5. To achieve organizational sustainability through independent and stable financial resources.

Over the course of a decade, IMCB’s journey has been colored by numerous industry partners as sponsors and event collaborators, notably Ajinomoto, Bank Indonesia, BliBli, BLU by BCA Digital, Blue Bird Group, CTI Group, Decathlon, Direktorat Bea Cukai, Djarum, Garuda Indonesia, Hyundai, Loreal, Makeover, MarkPlus Institute, Microsoft, Nescafe, OCBC NISP, Pearson, Polygon, Sasa, Sidomuncul, Somethinc, Telkom Indonesia, Vinilon, VinFast, and Wardah. Fostering a spirit of collaboration, IMCB participates in marketing development through partnerships with fellow student clubs such as HIMA Fakultas Bisnis LSPR Institute, OWL Club Prasetiya Mulya, IRIS Prasetiya Mulya, Kaya Raya LSPR Institute, MSS Universitas Indonesia, and MarCUUM (Marketing Club) Universiti Utara Malaysia. IMCB’s journey in marketing education is also supported by numerous national marketing innovators as guest speakers and judges – entrepreneurs, C-level executives, partners, and directors.