Mandatory Programs

• PKM (Pengabdian Kepada Masyarakat): A community service program that empowers local communities through educational, social, and impactful initiatives.
• IMMERISE (LDK-CP (Calon Pengurus)): Entitled “Dare to Lead the Legacy,” IMMERISE successfully brought together prospective board members through a full-day leadership program featuring five inspiring speakers. The event combined insightful sessions, interactive discussions, and networking opportunities to equip participants with the knowledge, skills, and mindset needed to become the next generation of IMCB leaders..
• LDK-A (Latihan Dasar Kepemimpinan-Aktivis): A foundational leadership program that introduces new activists to IMCB’s organizational culture, values, and essential leadership skills.
• EXPO: An annual recruitment event that introduces IMCB to BINUS students and serves as the organization’s primary member recruitment platform.
• Welcoming Party: An onboarding and bonding event that welcomes new members while fostering stronger connections within the organization.

Initiative Programs

• Seminar (IMMERTALK & International Webinar): Educational seminars featuring industry professionals and guest speakers to enhance members’ knowledge of marketing, business, and professional development.
• Benchmarking (IMMERCON): Organizational visits and knowledge-sharing sessions with other student organizations to exchange best practices and broaden organizational perspectives. Most recently, IMCB @Semarang successfully collaborated with the Indonesia Marketing Association (IMA) of Universitas Katolik Soegijapranata (UNIKA), fostering meaningful discussions and strengthening inter-organizational relationships.
• Company Visit (MARKETRIP): Industrial visits that provide members with firsthand exposure to the professional work environment and real-world business practices. Recently, IMCB @Kemanggisan successfully organized company visits to OT Group and Paragon Group, allowing members to gain valuable insights into the corporate environment and business operations.
• D’Impact Vol. 2 (Annual Marketing Competition): IMCB’s annual marketing competition that challenges participants to develop innovative solutions and strategic marketing ideas through competitive case-based activities.
• IMMERS Series: A series of self-development programs designed to enhance members’ marketing skills, leadership, and professional competencies.
• Monthly Bonding: Regular bonding activities aimed at strengthening teamwork, collaboration, and relationships among IMCB members.