Innovating in Marketing International Marketing Community of BINUS (IMCB) is a vibrant community of undergraduate Binusians joined together to learn and expand the knowledge of international marketing and global business prowess to students and staff in and around the university. Established on 21 September 2014 and operating under the supervision of the Student Involvement Center (SIC) in Kemanggisan,...
Vision IMCB as a collaborative organization that shapes members with an international marketing perspective and contributes meaningfully to society and the nation. // Menjadikan International Marketing Community of BINUS sebagai organisasi kolaboratif yang membentuk anggota berwawasan international marketing serta berkontribusi secara bermakna bagi masyarakat dan bangsa. Mission To empower members through the development of skills and competencies in...
IMCB operates in BINUS @Kemanggisan, BINUS @Alam Sutera, BINUS @Malang, and BINUS @Semarang. Visit us online: Instagram: @imcbinus @imcbmalang @imcbsemarang TikTok: @imcbinus YouTube: @imcbinus X: @imcbinusuniv LinkedIn: International Marketing Community of BINUS – IMCB Email us for inquiries and requests at imcb@binus.ac.id Visit us offline: IMCB Kemanggisan BINUS @Kemanggisan Student Involvement Center (SIC) Sekretariat OK, Gedung K Lantai 1 –...
Strengthen your marketing knowledge through training sessions, workshops, competitions, and real-world learning experiences.
Broaden your perspective through international webinars, guest speakers, and cross-cultural learning experiences.
Develop leadership, communication, teamwork, and project management skills by organizing impactful events and initiatives.
Build meaningful connections with fellow students, alumni, guest speakers, and industry professionals.
We’re happy to see how IMCB facilitates college students in receiving applied knowledge and skills, plus navigating their future careers. As a speaker, I was happy to see the student participants willing to enthusiastically learn and absorb all the practical knowledge from real-life situations. I’m happy that I was able to convey messaging about electric vehicles to these enthusiastic students — who also wanted to navigate how real life marketing works.
IMCB has shown strong enthusiasm, professionalism, and commitment in building meaningful industry-academic collaboration. The collaboration was smooth, well-organized, and professional, with clear communication, efficient coordination, and excellent student participation. We highly appreciate this initiative because it helps bridge the gap between academic learning and industry practice, providing students with valuable real-world exposure, career insights, and practical understanding of professional environments.
"Saya merasa IMCB adalah salah satu organisasi terbesar yang ada di BINUS, khususnya di BINUS Semarang. Saya percaya bahwa IMCB akan menjadi wadah yang sesuai bagi saya untuk mencapai goals, khususnya dalam pengembangan diri."
