Innovating in Marketing

International Marketing Community of BINUS (IMCB) is a vibrant community of undergraduate Binusians joined together to learn and expand the knowledge of international marketing and global business prowess to students and staff in and around the university.

Established on 21 September 2014 and operating under the supervision of the Student Involvement Center (SIC) in Kemanggisan, Alam Sutera, Malang, and Semarang, IMCB was founded by Mrs. Ina Melati, Mrs. Chintya, Auriangga Putradypa Jamaris, and a group of students and advising lecturers from the International Marketing (now Global Business Marketing) study program. IMCB was founded to fulfill marketing students’ potential and facilitate the development of skills to become quality global marketers of the future.

IMCB is now BINUS University’s only marketing-focused student activity unit. As part of the reasoning and knowledge group, IMCB continues to embrace marketing as an innovative strategy and as a core value, with emphasis on global business marketing.

IMCB’s initiatives are crafted to embody our vision of “an active, tight-knit, competent, forward-thinking, and beneficial organization for the public, society, and nation.” IMCB continuously creates effective work programs that are positive for the organization. IMCB arranges various internal and external activities, including bazaars, benchmarking, collaborations, community service, company visits, competitions, development training, talk shows, and workshops to provide in-depth marketing insights applicable in daily business and marketing schemes in diverse working environments.

IMCB’s 4 regions share the same commitment and willpower through 5 missions:

1. To enhance the soft skills of our members through engaging and effective work programs
2. To strengthen bonds of fellowship among IMCB members to create a calm and comfortable organizational environment
3. To support the potential of our members
4. To be involved in marketing practices within the university’s scope
5. To establish good relations with external parties, including other organizations, companies, or universities

IMCB also keeps its 6 main objectives in mind during the professional upkeep of all operations:

1. Developing the potential of members in the areas of business and marketing.
2. Ensuring the successful execution of annual work programs across all organizational divisions.
3. Fostering the capabilities and skills of its members.
4. Building a professional and supportive environment within the organization.
5. Achieving organizational stability through financial self-sufficiency.
6. Cultivating a reputation for excellence based on outstanding performance.

Over the course of a decade, IMCB’s journey has been colored by numerous industry partners as sponsors and event collaborators, notably Bank Indonesia, Bea Cukai Malang, BliBli, BLU by BCA Digital, Blue Bird Group, CTI Group, Decathlon, Garuda Indonesia, Loreal, Makeover, MarkPlus Institute, Microsoft, Nescafe, OCBC NISP, Pearson, Sidomuncul, Sasa, Telkom Indonesia, Vinilon, and Wardah. IMCB’s journey in marketing education is also supported by numerous national marketing innovators as guest speakers and judges – entrepreneurs, C-level executives, partners, and directors.