Innovating in Marketing
International Marketing Community of BINUS (IMCB) is a community of BINUS University students who are joined together to learn, educate and expand the knowledge of marketing in general to students and staffs in and around the university.
Established in 2014 and operating in 4 regions – Kemanggisan, Alam Sutera, Malang, and Semarang – IMCB is BINUS University’s only marketing-focused student activity unit. As a marketing community, we embrace marketing as an innovative strategy and as a core value, with emphasis on global business marketing.
IMCB’s initiatives are crafted to embody our vision of an active, tight-knit, competent, forward-thinking, and beneficial organization for the public, society, and nation. IMCB is continuously creating effective work programs that are positive for the organization. We arrange several internal and external activities such as competitions, workshops, bazaars, talkshows, challenges, and company visits to give deep marketing insights applicable in daily business and marketing events in diverse working environments.
IMCB’s 4 regions share the same commitment and willpower through 4 missions:
- To increase members’ soft skills through attractive and effective work programs
- Strengthening bonds of IMCB members to create a calm and comfortable organizational environment
- Create effective work programs that positively influence the organization
- Pushing marketing as an innovative strategy and basis of IMCB
IMCB Kemanggisan
