7 Simple Steps to Build Your Personal Brand on Instagram
Source: https://99designs.com/blog/logo-branding/instagram-branding/
In today’s digital age, personal branding is crucial for showcasing your unique identity and attracting attention on social media platforms like Instagram. With over one billion active users, it’s essential to have an appealing personal brand to stand out from the crowd. Here are seven simple steps to effectively build your personal brand on Instagram:
- Define Your Purpose and Story:
Start by defining your story—what makes you unique, your goals, values, and passions. Craft a concise and engaging bio that describes yourself professionally by highlighting your unique selling points and professional expertise. Avoid using jargon or generic phrases; instead, be authentic and genuine.
- Utilize Instagram Features:
Instagram provides plenty of features to enhance your personal branding. Utilize stories, IGTV, and reels to diversify your content and showcase different aspects of your brand. Use the Instagram Stories highlight feature to highlight your personal brand. Go live on Instagram and have insightful interactions with your audiences. These features will boost your social engagement, help you connect with a larger audience, and enhance your visibility on Instagram.
- Stick to Consistency:
Consistency is crucial on Instagram. Regularly post high-quality content that aligns with your personal brand. Use Instagram’s scheduling tools to plan and prep your posts, ensuring a steady stream of content that showcases your brand’s story and values. Select an aesthetic theme for your posts to create a coherent and visually appealing feed. Consistency in filters, colors, and overall look will help your profile stand out and help people remember you easily.
- Online Presence and Engagement:
Your online presence is vital for personal branding in today’s digital age. Engage with your audience by liking their content, replying to comments, answering questions, and participating in thoughtful conversations. Regularly share your content and collaborate with others to expand your reach. Remember to stay professional and authentic in all your interactions.
- Authenticity and Transparency:
Authenticity is the key to successful personal branding. Stay true to yourself and your brand values. Share genuine moments from your life and be transparent with your audience. You can offer behind-the-scenes journeys, share personal stories, or provide insights into your creative process. Authenticity builds trust and fosters a loyal community, which can significantly impact your personal brand’s growth.
- Add Value to Your Content:
Develop and post a content strategy that aligns with your expertise and interests. Remove any content that doesn’t match the value you want to show. Avoid controversial or offensive posts that can damage your reputation. Focus on adding value to your followers by sharing your knowledge, productive hobbies, helpful tips, unique perspectives, or thought-provoking ideas. You can also share, repost, or mention other insightful content to your followers.
- Showcase your Expertise:
Position yourself as an expert by posting insightful and informative content. Share success stories, achievements, case studies, or valuable lessons from your experiences. This will help establish your credibility and attract individuals seeking your expertise. Showcasing your language skills on Instagram is also a plus for personal branding. You can make an appealing caption or content in a foreign language that you are fluent in.
If you are a non-native speaker, English is an important language skill you can showcase for personal branding on social media. Be an expert in English language skills for your personal branding with the Bina Nusantara English Club (BNEC).
Building a personal brand takes time and work, but you can lay a solid foundation by combining these five basic steps. Start taking these steps on Instagram today and watch your personal brand grow more than ever!
REFERENCES:
Baradell, S. (2022, August 9). 5 Simple Steps to Build a Personal Brand. Entrepreneur. Retrieved September 27, 2023, from https://www.entrepreneur.com/growing-a-business/5-simple-steps-to-build-a-personal-brand/429483
Deziel, M. (2017, April 12). 5 Tips to Improve Your Personal Brand on Instagram. Inc. Magazine. Retrieved September 27, 2023, from https://www.inc.com/melanie-deziel/5-ways-to-build-a-strong-personal-brand-on-instagram.html
Marr, B. (2022, October 2). 12 Easy Steps To Build Your Personal Brand On Social Media. Forbes. Retrieved September 27, 2023, from https://www.forbes.com/sites/bernardmarr/2023/01/06/12-easy-steps-to-build-your-personal-brand-on-social-media/?sh=2e8060b52696