IMMERCON 2026 is a benchmarking study visit program organized by the International Marketing Community of BINUS University (IMCB) in collaboration with two campus partner student organizations, Trisakti Marketing Club (TMC) from Trisakti University and Dewan Perwakilan Mahasiswa Fakultas Seni Rupa dan Desain (DPM FSRD) from Tarumanagara University. The program aims to facilitate knowledge sharing, exchange experiences, and strengthen relationships between the participating organizations. The visits were held on three different dates, with IMCB visiting Trisakti University on October 10, 2026, followed by a visit to Tarumanagara University on October 22, 2026. As the closing event of IMMERCON 2026, Trisakti Marketing Club and DPM FSRD visited BINUS University Alam Sutera on October 27, 2026.
Through this program, IMCB envisions IMMERCON as a premier benchmark conference that empowers students to innovate, collaborate, and make a tangible impact in the global marketing landscape. Its mission encompasses five key pillars: expanding inter-university networks and collaboration, fostering innovation and creativity in marketing strategies, developing students’ soft skills and leadership abilities, creating positive synergy among organizations, and enhancing the quality of human resources within these organizations. Driven by this spirit, IMMERCON serves not merely as a conference, but as a platform for the younger generation to evolve into visionary, adaptive, and highly competitive global marketers.
For the organizing committee, IMMERCON 2026 was also an opportunity to gain practical experience in managing a collaborative event. Being part of the committee allowed members to learn more about event management, particularly in planning, coordinating activities, and working together to ensure that the program ran smoothly. Through this experience, committee members could also develop their teamwork, communication, and organizational skills, which can be useful for future projects and activities.
The event began with an opening session that welcomed representatives from IMCB, Trisakti Marketing Club (TMC), and DPM FSRD UNTAR. Bringing these three organizations together created an opportunity to step outside their usual circles and experience a different kind of exchange. The theme, “Connect, Collaborate, and Create Beyond Borders,” represents this idea by encouraging participants to build relationships beyond their respective organizations, learn from different perspectives, and turn those interactions into new opportunities. It reflects how collaboration can begin when people are willing to share ideas and explore possibilities beyond what they are familiar with.
The benchmarking sessions with Trisakti Marketing Club (TMC) and DPM FSRD UNTAR provided valuable opportunities for IMCB to gain new perspectives and learn from different organizational approaches. Through the exchange of ideas and experiences, participants explored how organizations can adapt to changing trends and consumer preferences while maintaining a strong and consistent identity. The discussions with TMC highlighted the importance of understanding Gen Z’s evolving interests and developing relevant marketing strategies without losing the brand identity that has already been established. Meanwhile, the exchange with DPM FSRD UNTAR emphasized the importance of collaboration between organizations with different backgrounds and characteristics, particularly in finding common ground while respecting each organization’s identity. These experiences allowed IMCB to recognize the value of evaluating its own practices, learning from other organizations, and identifying opportunities for improvement. Overall, the benchmarking sessions encouraged mutual learning and demonstrated how sharing knowledge and experiences can support organizational growth and development.
At its core, IMMERCON is built upon the vital pillars of networking, collaboration, and building strong organizational relationships. By bringing together student organizations from different universities, this program creates a meaningful space to exchange insights, bridge institutional gaps, and establish long-term partnerships. Through interactive sessions and benchmarking, participants not only learn from each other’s diverse working cultures but also forge professional connections that extend far beyond a single conference. Ultimately, these collaborative efforts lay a solid foundation for future joint initiatives, proving that strong inter-organizational ties are key to fostering a dynamic and innovative student community.
Throughout the program, participants also had the opportunity to build new connections with students from different universities and become more familiar with each other’s campus environments through campus tours. They gained a deeper understanding of how each organization operates, including its vision, mission, work programs, and organizational structure, while exchanging ideas and learning from one another about effective ways to develop and manage a student organization. The talk show sessions with Herbandhu Sutyo Negoro, A.Md.T., as a Business Developer at Fashion Brands and Ngo Agustino as Co-founder of PT Yukk Kreasi Indonesia also gave participants the opportunity to hear different perspectives on marketing, ask direct questions, and learn from the speakers’ experiences. The interactive games added to the experience by allowing participants to interact more closely, strengthen their connections, and get to know one another beyond their respective university backgrounds. Overall, these activities gave participants a chance to learn, connect, and gain experiences outside their usual campus environment.
Through IMMERCON 2026, each participating organization gained valuable insights, new perspectives, and meaningful connections that extended beyond the study visit itself. IMCB would like to express its appreciation to Trisakti Marketing Club (TMC) and DPM FSRD UNTAR for their warm welcome, openness, and willingness to share their knowledge and experiences throughout the program. The lessons gained from these visits are expected to serve as valuable references for IMCB in improving its organizational practices and future activities. Furthermore, this program is hoped to strengthen the relationships established among the participating organizations and open doors to more opportunities for collaboration in the future. May the spirit of sharing, learning, and growing together continue beyond IMMERCON 2026.
