IMCB

History

Overview

On September 21, 2014, the International Marketing Community of BINUS (IMCB) was established by a group of students and advised by lecturers of the International Marketing (now Global Business Marketing) study program. Mrs. Ina Melati, Mrs. Chintya, and 1st General President Auriangga Putradypa Jamaris co-founded IMCB in hopes of fulfilling the potential of marketing students and facilitating them to develop marketing skills and become quality global marketers of the future.

Under the guidance of the Student Creativity Development Center (now Student Involvement Center – SIC), IMCB officially launched as a Student Activity Unit (SAU) of BINUS University on 22 February 2016 at BINUS @Kemanggisan, Anggrek Campus – covering the two BINUS regions of Kemanggisan and Alam Sutera. In 2022, IMCB established its 3rd regional branch in Malang and operating since the 2023/2024 board, led by Jennifer Nathania Pohan. IMCB’s 4th regional branch was soon established in 2023, founded by Alexis Hidayat and operating since the 2024/2025 board.

Leadership in IMCB

There have been 10 general presidents through IMCB’s decade-long journey:

  1. Auriangga Putradypa Jamaris, 1st General President (December 2014 – December 2015)
  2. Gilna Eka Pujiansyah, 2nd General President (January 2016 – January 2017)
  3. Joshua Liemuel, 3rd General President (2017-2018)
  4. Alexandra Rizky, 4th General President (2018-2019)
  5. Aliya Mutiara Devi, 5th General President (January 2019 – March 2021)
  6. Joanna Wilianto, 6th General President (March 2021 – February 2022)
  7. Liliana, 7th General President (March 2022 – February 2023)
  8. Kinanthi Marrew, 8th General President (March 2023 – February 2024)
  9. Ziven Akeno Hsu, 9th General President (March 2024 – February 2025)
  10. Valencia Alvina Angelica, 10th General President (March 2025 – present)

IMCB’s Journey of Innovating in Marketing

Over the course of a decade, IMCB’s journey has been colored by events full of experience and inspiration from notable marketing innovators such as:

  • Jason Edward Wuysang – Business Director of EIGER Tropical Adventure
  • Lani Rahayu – General Manager Strategic Marketing & Communication of Telkomsel
  • Karen Steffi Halim – Retail Excellence Manager of CHANEL Singapore
  • Antonius Agus Susanto – Partner of EY Indonesia Advisory
  • Andrew Mawikere – former CEO of Carsome Indonesia
  • Danny Oei Wirianto – Chief Business Officer of GDP Ventures
  • Theresia Magdalena – former Vice President of Travel Category BliBli.com
  • Astrid Ariani Wijana – Chief Marketing Officer of VinFast Automobile Indonesia

IMCB has also joined forces with numerous industry partners as sponsors and event collaborators, notably:

  • Nescafe
  • OCBC NISP
  • ZAP Clinic
  • MarkPlus
  • Decathlon
  • Sidomuncul
  • Vinilon
  • Sasa
  • CTI Group
  • BLU by BCA Digital