BBLIONS 2026
HIMME FESTIVAL : BBLIONS 2026
“Rebuilding Brand Relevance in the Digital Era”
BBLIONS is one of the main events of HIMME Festival (HIMFEST), an annual program organized by the Himpunan Mahasiswa Bisnis dan Manajemen (HIMME) of BINUS University. BBLIONS provides students with opportunities to learn about business, improve their skills, and gain new insights through educational activities and competitions. The event also encourages students to share ideas, work together, and develop their interest in business and entrepreneurship.
In 2026, BBLIONS presents two main events held on October 23–24, 2026: the Talk Show “From Overthinking to Opportunities” and the Mini Marketing Case Competition “Rebuilding Brand Relevance in the Digital Era.” Each event focuses on a different topic, giving participants the opportunity to explore personal development and marketing strategies.
One of the main events of BBLIONS 2026 is the Mini Marketing Case Competition, which focuses on the challenges brands face in today’s digital landscape. Carrying the theme “Rebuilding Brand Relevance in the Digital Era,” the competition challenges participants to analyze marketing problems and develop creative strategies that respond to changing consumer behavior and digital trends. Participants are encouraged to apply their marketing knowledge, creativity, and problem-solving skills to propose solutions to real-world business challenges.
Alongside the competition, the BBLIONS 2026 Talk Show, “From Overthinking to Opportunities,” explores how young people can approach overthinking differently and turn their thoughts into opportunities for growth. The session encourages participants to reflect on their mindset, build confidence in their decisions, and take positive steps toward their goals.
To bring different perspectives to the discussion, BBLIONS 2026 featured Habibah Aulia Ramadhani and Francisca Galuh Sekarwangih Kinasih as the speakers for its Talk Show. Through their insights and experiences, they shared perspectives related to the theme “From Overthinking to Opportunities,” encouraging participants to see challenges from a different point of view and recognize opportunities for personal growth.
Through its two main events, BBLIONS 2026 brought together different perspectives on personal growth and business strategy. The Mini Marketing Case Competition challenged participants to develop creative marketing solutions, while the Talk Show encouraged them to approach challenges with a different mindset and recognize new opportunities. Both events provided different learning experiences for participants throughout the event.
BBLIONS 2026 was an opportunity for students to explore new ideas, exchange perspectives, and learn beyond the classroom. Through the Talk Show and Mini Marketing Case Competition, HIMME BINUS brought together two different experiences that connected personal development with the world of business.
