HIMFEST 2025: Global AI Narrative – Leveraging Artificial Intelligence for Business Branding & Self-Marketing

HIMFEST 2025: Global AI Narrative – Leveraging Artificial Intelligence for Business Branding & Self-Marketing

The Management Student Association (HIMME) of BINUS University proudly presents HIMFEST 2025, an international talk show highlighting this year’s theme, “Global AI Narrative: Leveraging Artificial Intelligence for Business Branding & Self-Marketing.” Taking place on Saturday, 29 November 2025, the event aims to explore how artificial intelligence is reshaping the ways individuals and businesses craft meaningful, influential narratives in a rapidly evolving digital world.

As digital transformation continues to accelerate, AI has become a central force in modern branding strategies. From enhancing personal branding for students and young professionals to elevating corporate identity, AI empowers users to communicate with greater precision, creativity, and impact. HIMFEST 2025 serves as a platform for students, practitioners, and industry leaders to gain a deeper understanding of how AI can unlock new opportunities in storytelling, reputation building, and market positioning on a global scale.

This year’s HIMFEST is honored to welcome Ryan McClure, an international speaker and the Co-Founder & CEO of ChatBar AI, known for his innovative contributions to AI-driven communication technology. Adding to the richness of the discussion, two distinguished Indonesian speakers will also share their expertise: Budi Thomas, CEO of Jacquelle Beauty, a prominent local brand recognized for its strong and adaptive digital branding strategy; and Agus Supriyono, Widyaiswara Ahli Madya at Pusbangkom SDM Legislatif Setjen DPR RI, an expert in public communication and human resource development within governmental institutions. Together, these speakers will offer diverse perspectives on how AI supports authenticity, creativity, and strategic decision-making in both personal and corporate branding.

Throughout the talk show, participants will gain insights into how AI can be leveraged to analyze consumer trends, strengthen brand messaging, optimize personal marketing, and create more engaging, personalized content. HIMFEST 2025 is designed not only to deliver theoretical knowledge but also to showcase practical, real-world applications that will help students prepare for an increasingly competitive and technology-driven professional environment.

Beyond the learning experience, HIMFEST 2025 also provides valuable networking opportunities for attendees to connect with peers, industry professionals, and experts who share an interest in the future of branding and communication. HIMME believes that collaborative spaces like this are essential in fostering a generation of leaders who are innovative, adaptable, and ready to embrace new technological frontiers.

More than just an event, HIMFEST 2025 is an invitation to explore how artificial intelligence is shaping global narratives and redefining the way we present ourselves and our businesses. With international viewpoints, industry-based case studies, and government-level communication insights, HIMFEST stands as a testament to HIMME’s commitment to bringing forward-thinking knowledge to the BINUS community.

HIMFEST 2025—where innovation meets narrative, and where AI empowers every story to grow, connect, and shine.