DIGIMARK 2025

DIGIMARK 2025: Empowering the Future of Digital Marketing Through Gen Z Insights and Digital Investing Psychology

DIGIMARK is one of the flagship events organized by HIMME (the Business Management Student Association) in collaboration with BINUS International. Serving as a platform for learning, innovation, and competition, DIGIMARK aims to bridge future marketers with industry experts while exploring key developments in the ever-evolving digital marketing landscape.

In 2025, DIGIMARK was successfully conducted in two main segments: a webinar and a digital marketing competition. The webinar carried the theme “Gen Z and Digital Marketing: Creating Brand Value That Drives Loyalty and Trust,” highlighting the significant role of Gen Z in shaping authentic, trust-driven brands in the digital era. Meanwhile, the competition adopted the theme “Beyond Returns: The Psychology of Digital Investing,” challenging participants to explore consumer behavior, decision-making, and trust within the rapidly growing digital investment landscape.

The DIGIMARK 2025 Webinar was held on Wednesday, December 3, 2025, and featured three distinguished speakers from both industry and academia.

Adam Mulyadi, Founder of ThinkEgghead and Brand Strategist & Chief Creative Officer, shared insights on building meaningful brand identities through creative strategy, storytelling, and design thinking, emphasizing authenticity and emotional connection in modern brand communication. Deavy Indah Permatasari, Senior Brand Manager for Health & Wellness at Glico, highlighted the importance of creating relevant content by understanding the audience, building emotional connections, and addressing what consumers truly care about to strengthen trust and brand loyalty.

The webinar attracted enthusiastic participants from diverse backgrounds, offering valuable insights, practical knowledge, and inspiration directly from experts who are actively shaping the digital marketing and branding landscape.

The DIGIMARK 2025 Competition Final was held on Friday, December 6, 2025, under the theme “Beyond Returns: The Psychology of Digital Investing.” Selected finalist teams presented their strategic ideas before a panel of judges, showcasing their ability to analyze consumer psychology, digital trust, and behavioral patterns in investment-related platforms. The competition demonstrated participants’ critical thinking, creativity, and understanding of digital behavior in today’s financial ecosystem.

Overall, DIGIMARK 2025 was a successful and impactful event that fostered learning, innovation, and collaboration. By combining industry insights, academic perspectives, and competitive analysis, DIGIMARK continues to serve as a valuable platform for nurturing future-ready digital marketers.

We look forward to welcoming even more aspiring marketers at DIGIMARK 2026!