HIMFEST 2024: Changing the Digital Marketing View with Blue Ocean Strategy
The Management Student Association (HIMME) of BINUS University is excited to present HIST 2024, an international seminar and talk show centered around the theme “Changing Digital Marketing View with Blue Ocean Strategy.” This highly anticipated event will take place on Tuesday, 19 November 2024 and aims to revolutionize the way we view and approach digital marketing strategies. HIST 2024 explores innovative insights and practical applications of Blue Ocean Strategy in the ever-evolving landscape of digital marketing, featuring renowned international experience experts.
In an age where businesses constantly strive to stand out amidst fierce competition, the Blue Ocean Strategy offers a refreshing approach by encouraging companies to look beyond the existing market boundaries and create new, uncontested market spaces. HIST 2024 will delve into how this strategy can be applied to digital marketing, allowing businesses to break away from traditional marketing tactics and adopt more creative and disruptive approaches.
At HIST 2024, we are privileged to host a diverse group of expert speakers who share their expertise and real-world examples of applying the Blue Ocean Strategy to digital marketing. These distinguished thought leaders will discuss how this strategy can enable businesses to identify uncharted opportunities, reduce competition, and create value in ways that captivate modern consumers.
The talk show sessions feature engaging discussions on the intersection of Blue Ocean Strategy and digital marketing, with a focus on practical strategies that companies can implement in their marketing efforts. These insights will be particularly valuable for businesses looking to stay ahead of the curve in today’s competitive and fast-paced digital landscape.
HIST 2024 consists of one interactive seminar and one interactive talkshow, insightful presentations, and live case studies that demonstrate the power of Blue Ocean Strategy in transforming digital marketing practices. Participants will have the opportunity to learn from industry leaders who have successfully employed this strategy to reshape their marketing campaigns and drive business growth.
The event will also include networking opportunities, allowing students, professionals, and business leaders to connect and exchange ideas on the future of digital marketing. HIMME believes that fostering these connections is essential for nurturing innovation and collaboration across industries.
HIST 2024 is more than just a seminar—it’s an invitation to rethink how we approach digital marketing in an era dominated by constant change. With the Blue Ocean Strategy, digital marketers can step away from the traditional competitive mindset and instead focus on creating entirely new demand in an uncontested market space. This shift has the potential to unlock unprecedented growth opportunities for businesses, enabling them to capture the attention of consumers in innovative and sustainable ways.
As part of HIMME’s commitment to creating a supportive and inspiring environment for students and professionals alike, HIST 2024 promises to be an event that will not only enhance attendees’ understanding of Blue Ocean Strategy but also provide them with the tools and insights to apply these concepts to their own digital marketing efforts.
HIST 2024 stands as a testament to HIMME’s dedication to bringing cutting-edge knowledge to the forefront of BINUS Business School’s academic and professional community. By exploring the revolutionary potential of Blue Ocean Strategy in digital marketing, this event will provide participants with a fresh perspective on how to navigate the complexities of today’s marketing landscape and drive meaningful change in their organizations. HIST 2024 is not just an event—it’s an opportunity to rethink, innovate, and create a digital marketing strategy that leads to new horizons.