DIGIMARK 2024

27 Dec 2024

DIGIMARK is one of the main events hosted by HIMME (the Business Management Student Association) in collaboration with BINUS International. This event serves as a platform for learning, innovation, and competition, aiming to connect future marketers with industry experts while exploring key trends in the dynamic field of digital marketing.

This year, DIGIMARK was divided into two parts. The seminar, themed “Digital Evolution: Driving Growth Through Cutting-Edge Marketing,” focused on the latest trends and strategies in digital marketing. Meanwhile, the competition carried the theme “Unlocking Brand Growth: Mastering Authenticity Through Digital Marketing,” challenging high school students to create fresh and authentic brand strategies.

The seminar took place on Wednesday, December 11, 2024, with the theme “Digital Evolution: Driving Growth Through Cutting-Edge Marketing.” It featured three speakers: 

  1. Belinda Azzahra is a distinguished professional with expertise in business creation, strategic planning, and sustainability, backed by experience at top companies such as Philip Morris International and PwC Indonesia. As the Founder and CEO of Kelas Belinda, she has made a significant impact in the field of education. During the seminar, she discussed innovative strategies to build effective brand positioning, providing attendees with actionable insights to help their brands stand out in competitive markets.
  2. Dalimi Nurdin Bachrum is a dedicated professional specializing in Marketing and Education Development, with experience at prominent organizations such as Flip and EduVision. In his seminar session, Dalimi delved into the art of brand positioning, emphasizing the importance of aligning marketing strategies with brand identity to achieve sustainable growth.
  3. Ganto Novialdi is a dedicated expert in Marketing and Innovation. His expertise has led him to serve as a Project Manager for customer segmentation at BNI, where he has honed his skills in delivering impactful marketing strategies. During the seminar, Ganto captivated the audience with his discussion on neuromarketing, exploring how neuroscience can be applied to understand consumer behavior and create compelling digital marketing campaigns.

The seminar attracted a diverse audience of students and professionals, eager to learn practical tips and gain new perspectives from the experts. 

The competition finals were held on Saturday, December 14, 2024, under the theme “Unlocking Brand Growth: Mastering Authenticity Through Digital Marketing.” Out of 56 teams that registered, only five reached the finals and presented their strategies to a respected panel of judges. VisionX won first place and also received the Best Presenter award. PowerPuff came in second, while ElSix took third place. Magma and AIT were the Runner-Up 1 and Runner-Up 2 for their creativity and effort.

DIGIMARK 2024 was a big success, inspiring participants to be innovative while maintaining authenticity in their marketing strategies. DIGIMARK proved its value as a platform for growth and collaboration in the digital marketing industry.

We look forward to seeing you next year!