BBLIONS

BBLIONS, an annual event of HIMFEST (HIMME FESTIVAL) organized by HIMME, serves as a platform designed to enhance the creativity, experience, and entrepreneurial mindset of college students from various universities across Indonesia. BBLIONS 2023 was held on Tuesday, November 28th-29th, carrying the theme ‘Product Innovation and Marketing Strategy to Improve MSME (Micro, Small Medium Enterprise) Competitiveness in the Global Market.’ 

Participants were tasked with creating products that enhance the efficiency, feasibility, and sustainability of MSMEs. Additionally, they were expected to craft comprehensive marketing strategies tailored to the unique attributes of their innovative products. The strategic location of BINUS @Bekasi added a distinctive touch to the event, fostering collaboration and knowledge exchange among aspiring entrepreneurs.

The BBLIONS event comprises several stages, including registration, the announcement of the top 10 finalists, a technical meeting, final presentations, and the announcement of the winners. Hosted at BINUS Bekasi for two days, the BBLIONS event provides valuable experience for participants.

On the first day, the atmosphere is filled with tension and enthusiasm for the business competition themed ‘Product Innovation and Marketing Strategy to Improve MSME.’ Participants present innovative ideas to enhance micro, small, and medium enterprises (MSMEs) through strong marketing strategies.

On the second day, BBLIONS offers an interesting transition to the world of insights and thoughts through a talk show titled ‘Unleashing MSME Opportunities in The Digital Era.’ This forum becomes a deep discussion arena, outlining MSME business opportunities in the ever-changing digital era. 

Gratitude extends to judges, presenters, participants, staff, and all involved in BBLIONS 2023, with special thanks to BINUS and sponsors for their valuable contributions to this impactful event.