Technological advances are increasing rapidly making readers get information as easy as entering keywords and waiting for the Google search engine to display the information the reader wants. Based on information obtained from the MediaPost article, it is said that based on SimilarWeb analysis, throughout 2020, information searches on the Google search engine reached 5.1 trillion originating from more than 100 million mobile and desktop devices. Content creators use internet marketing strategies to increase the traffic of their readers or consumers. However, this sometimes does not increase traffic significantly. This may be due to the wrong target audience. However, this can be overcome by using Google Trends. In this article, I summarize information about Google Trends and the influence of Google Trends in digital marketing to find out the target audience.

Introduction to Google Trends

Google Trends was first launched in 2006 and is a powerful tool that provided search statistics graphs that are used to research keywords, hot topics that are being discussed, and display the popularity of search topics over a certain period of time.

Google Trends has features and functions that are quite complete with a simple interface that is easy to understand. One feature that is quite popular is that it can compare keywords to find out more potential key insights. Interestingly, Google Trends is free to use.

You can’t manage what you don’t see

The foundation of proper target marketing is knowing your audience. How do you know that your target audience is right without looking at accurate and real-time statistical charts? Using the features provided by Google Trends in filtering by date, category, and region can make decisions that will be more optimal for you. Also, do some research on your traffic declines and increases through the Google traffic breakdown dashboard to find out where your audience is coming from and the average time.

Recognize a new trend and being successful

Google Trends doesn’t just tell you the past. Use the filter tool to see trends over the past 12 months to find out what your audience is looking for and how they are searching for it. Do not use time filters that are too far apart to get precise data analysis results. Try various keyword terms to identify new trends and develop and compare the use of keywords to increase the traffic.

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