What Is Viral marketing?

The next marketing trend in 2021 that you can take advantage of is viral marketing. The process is to create viral content or take advantage of viral content to enliven it.


An example is Weird Genius’ song Lathi which went viral on TikTok because it was used for a makeover challenge. The benefits are everywhere, content creators who create challenges are widely discussed, then Lathi’s song is heard all over the world.


To use this marketing properly, you need to monitor what content is going viral or with a certain plan to create content that can indeed go viral.