How Virtual Reality Marketing Affects Consumer-Brand Interaction

It wasn’t that long ago when virtual reality marketing was a new and innovative technology that the top online marketers were ready to discover. But that is no longer the future – it is in our present. More than 80% of people are aware of virtual reality, and this number has been steadily increasing since 2015.

As the days go by, more and more brands are introducing virtual reality marketing as part of their campaigns. While some feature VR on their Instagram and Facebook ads, others make apps specifically for it.

Virtual reality marketing refers to various techniques and strategies that help brands to promote themselves using virtual and augmented reality (AR) technologies. Such technology creates a fake but realistic environment for any user.

Now, customers can engage closely with brands because they can see how the products from the brand will look without actually buying it. For example, Lakme released a virtual try it on feature for their customers to let them choose their makeup online. Lakme launched its virtual app in 2015 and has seen an increase in potential customers since then.