According to Small Business Chron, green marketing is a marketing process that refers to the environment. So, this marketing process must have benefits for the environment or nature. In other words, this is marketing that does not damage nature and the environment.
Not only that, the products promoted with this green marketing method are products that must be environmentally friendly. The production process must also not damage the environment.
For example, the product is free from materials that can harm and damage the environment. Also, this product can also be recycled and made from recycled materials such as plastics or house wastes. It could also be that this product is intentionally designed to be reusable.
In essence, this green marketing has a goal to maintain the sustainability of nature. Thus, products marketed through this method must also be products that are nature-friendly and environmentally friendly.