How Project Hatchery Prepares You For Real World Business
Any Binusian would know the stress related to ideating, prototyping, and introducing sample products to real target consumers. For Business Management and Marketing Majors in Binus International Undergraduate Program, fortunately the process is guided by lecturers experienced in the entrepreneurship field. For university students, practical knowledge gains the upper hand when real life work approaches as they near the end of the undergrad, and Binusians are really lucky to have a guided introduction to entrepreneurship really early on in the year. Here are five ways Project Hatchery course benefits students in Binus:
- Understanding the needs of the market
Identifying the gap in the market can be one of the most daunting challenges for entrepreneurs and up and coming business owners. In Project Hatchery, we are introduced to the defining process. This is where students can explore different perspectives of the people surrounding them, in a simple interview or questionnaire that allows them to dig deep into the daily pain points of these people. From there, students can see a gap in the market and hopefully provide a suitable problem-solution fit for them.
- Play around with prototype
In this process, students are introduced to what might be considered as the most capital intensive stage of the process-prototyping. Many have realized that at this stage, most of the capital will be used in testing and amending recipes, systems and even softwares based on initial feedback, distributing these samples, and of course creating rapport with the intended target consumers. The spending of course doesn’t stop in just the beginning, because this is a continuous process.
- Implement practical knowledge
The purpose of this course overall is to prepare students for the work life in the future. Theoretical knowledge, case studies, and exams assess students on theoretical knowledge that are sometimes not implemented in business use. Because most solutions are situational to the problem, there is no “One size fits all” approach to handling problems. Project Hatchery teaches students on how practical knowledge really assesses their presentation, data analytics, marketing, and criticism-handling skills that are crucial in handling a business.
- Reflection
Because this course requires an end-of-course report, students must be able to reflect back on their contributions to their respective projects. Reflection and reflective written reports can assist students in their ability to improve upon their current practices, not only in the project, but also in other areas like interpersonal and relational areas. The objective of this is to provide an inward-looking approach to problem solving, since a lot of external factors are uncontrollable, students can turn to themselves to improve.
5. Teamwork
How often does teamwork appear in the lists of favorable soft skills? Well, in this course, teamwork is guaranteed to happen because a group of university students won’t be bored enough to build a business from scratch on their own. This course really helps in presenting a work that might look so seamless, and that’s only with collaborating and mutualizing a goal with other people.