The Advantages and Disadvantages Of Online and Offline Business

With the development of technology, people are often faced with choosing between online vs offline business. The existence of the internet world makes almost everyone interested in online business. Both online and offline businesses have their advantages and disadvantages.

However, some people still think that offline business is also important to create direct relationships with customers. So, which one is more profitable between online vs offline business?

The first advantage of an online business is that it is cost-effective. Online businesses are more cost-effective because they don’t need to allocate funds for renting a place. This is because online business transactions can be done through social media or available e-commerce. The second is that it is easier to get customers. It is undeniable, in today’s digital era it is very easy to get customers with an online business. The last one is that when viewed from the side of operating hours, if an offline business has limited operational hours in one day, an online business can actually be open for up to 24 hours. Customers can browse the items on the website and don’t have to worry about the store closing.

The disadvantages of an online business is a lack of credibility. Because, customers find it difficult to trust an online store, whether it’s in terms of the quality of the goods or even the delivery, unless the store already has a fairly well-known name. On the other hand, in online transactions there are often frauds that make customers sometimes think twice about making a purchase.

The advantage of an offline business is that offline business provides goods with real conditions. Meanwhile, in the online business, initially, customers could only see products from their mobile or computer screens. This is where the great advantage of offline business comes in. Customers don’t have to worry about being cheated if they buy it directly at a physical store.

The disadvantages of an offline business can be seen from its operating hours. As explained above, online businesses can be open anytime, even up to 24 hours. Meanwhile, an offline business may only last 8 or 9 hours a day, depending on the policy of the business owner. Another drawback of offline business is that businessmen must be willing to spend more money to rent places, employees, and others.