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<\/span><\/p>\nAuthor: Maureen Xaviera Sisley<\/p>\n
What if buying used clothes was <\/span>cooler<\/span> than buying the new ones?<\/span> For some Gen Z, it already is. <\/span>The secondhand economy<\/span>is no longer just a budget workaround<\/span>, it has become a global cultural statement, and brands that miss this shift are at <\/span>serious<\/span>risk of becoming irrelevant.<\/span><\/p>\n The secondhand economy<\/span> also called the resale or circular economy, refers to the buying and selling<\/span> of pre-owned goods: <\/span>Clothing<\/span>, Accessories, Electronics<\/span>, and more. What once carried a \u201cbudget\u201d stigma has transformed into a <\/span>full-blown<\/span> Gen Z movement driven by sustain<\/span>ability, individuality, and smart spending.<\/span> The numbers speak for themselves: the global secondhand market is projected to hit <\/span>64 billion in 2026<\/span>, and in the US alone, 1.4 billion secondhand apparel items were purchased in 2022<\/span> which 40% jump from the year before<\/span>(Refuel Agency, 2026)<\/span>.<\/span><\/p>\n Gen Z\u2019s secondhand <\/span>behavior<\/span> divided<\/span> in<\/span> three core values:<\/span><\/p>\n Thrifting not just a western trend<\/span>,<\/span> this activity<\/span> is quickly expanding internationally. <\/span>In <\/span>Southeast<\/span> Asia<\/span>, platforms like<\/span>Carousell<\/span> or<\/span> Shopee<\/span> in Singapore and Indonesia, <\/span>TikTok shop resellers, and local thrift <\/span>communities are booming among Gen Z<\/span> (Shaw, 2025)<\/span>. While <\/span>South<\/span> Korea<\/span> has embraced <\/span>a thriving \u201cvintage haul\u201d culture that dominate YouTube and <\/span>Instagram, where buying secondhand <\/span>is seen stylish rather than a budget compromise<\/span> (Meliana, 2026)<\/span>. <\/span>In <\/span>Europe<\/span>, <\/span>platforms like Vinted and Depop<\/span> has become <\/span>a <\/span>good essential<\/span> among Gen Z<\/span>, <\/span>with sustainability <\/span>being a key driver<\/span> of purchasing decisions across various market. <\/span>Even in <\/span>United<\/span> States<\/span>, the trend has gone fully<\/span>like <\/span>ThredUp<\/span>, <\/span>Poshmark<\/span>, <\/span>and <\/span>StockX<\/span> have collectively turned resale <\/span>into a <\/span>multi-<\/span>billion<\/span> dollar<\/span> industry that shows no sign <\/span>of slowing down.<\/span><\/p>\n How Global Brands Are Responding<\/span><\/strong><\/p>\n Smart<\/span> brands are not fighting<\/span> the resale <\/span>trend,<\/span> they are joining it. <\/span>Here is how some global players are making the secondhand economy part of their marketing strategy: <\/span><\/p>\n For future marketers, there\u2019s some key <\/span>to keep in <\/span>mind<\/span>. First, <\/span>V<\/span>alue<\/span> (Strategy)<\/span> Gen Z can spot<\/span> greenwashing from a mile away, which means brands must <\/span>implementing<\/span> sustainability into their<\/span> core business, not just their Instagram captions. Second, <\/span>Resale (Opportunity)<\/span> Indonesian brands and startups have a real opening<\/span> to build resale platforms or tap into existing communities like Carousell and TikTok Shop<\/span>. The last one,<\/span>Community First<\/span> building a brand around shared identity will always be more powerful than any ad campaign. <\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Author: Maureen Xaviera Sisley What if buying used clothes was cooler than buying the new ones? For some Gen Z, it already is. The secondhand economyis no longer just a budget workaround, it has become a global cultural statement, and brands that miss this shift are at seriousrisk of becoming irrelevant. The secondhand economy also […]<\/p>\n","protected":false},"author":86,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1],"tags":[],"class_list":["post-4168","post","type-post","status-publish","format-standard","hentry","category-articles","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/posts\/4168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/comments?post=4168"}],"version-history":[{"count":4,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/posts\/4168\/revisions"}],"predecessor-version":[{"id":4174,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/posts\/4168\/revisions\/4174"}],"wp:attachment":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/media?parent=4168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/categories?post=4168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/tags?post=4168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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