{"id":2977,"date":"2024-06-01T22:48:52","date_gmt":"2024-06-01T15:48:52","guid":{"rendered":"https:\/\/student-activity.binus.ac.id\/imcb\/?p=2977"},"modified":"2024-06-01T22:48:52","modified_gmt":"2024-06-01T15:48:52","slug":"keseruan-kegiatan-imcb-talkshow-marketing-in-travel-industry-an-exclusive-guidance-of-the-emerging-trends","status":"publish","type":"post","link":"https:\/\/student-activity.binus.ac.id\/imcb\/2024\/06\/keseruan-kegiatan-imcb-talkshow-marketing-in-travel-industry-an-exclusive-guidance-of-the-emerging-trends\/","title":{"rendered":"Keseruan Kegiatan IMCB Talkshow \u201cMarketing in Travel Industry : An Exclusive Guidance of the Emerging Trends\u201d"},"content":{"rendered":"

\"\"<\/p>\n

Pada <\/span>hari<\/span> Jumat<\/span> (31\/05\/2024) <\/span>telah<\/span> diselenggarakan<\/span> program<\/span> IMCB <\/span>Talkshow<\/span> \u201cMarketing in Travel <\/span>Industry :<\/span> An Exclusive Guidance of the Emerging Trends\u201d.<\/span> Talkshow<\/span> yang <\/span>bertempat<\/span> di<\/span> K<\/span>ampus<\/span> Binus<\/span> Kemanggisan<\/span> ini<\/span> dihadiri<\/span> oleh<\/span> peserta<\/span> yang <\/span>antusias<\/span> untuk<\/span> menggali<\/span> ilmu<\/span> mengenai<\/span> dunia <\/span><\/span>marketing<\/span><\/span>.<\/span> Sebagai<\/span> talkshow<\/span> pertama<\/span> yang <\/span>diadakan<\/span> oleh <\/span>International Marketing Community of BINUS (IMCB)<\/span>, <\/span>kegiatan<\/span> ini<\/span> juga <\/span>merupakan<\/span> program <\/span>inisiasi<\/span> pertama<\/span> yang <\/span>dijalankan<\/span> oleh <\/span>organisasi<\/span> selama<\/span> masa <\/span>bakti<\/span> yang <\/span>sedang<\/span> berlangsung<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

\"\"<\/span><\/span>Menggandeng<\/span> BliBli<\/span> sebagai<\/span> pembicara<\/span> dalam<\/span> kegiatan<\/span> kali <\/span>ini<\/span>, IMCB <\/span>Talkshow<\/span> menghadirkan<\/span> Theresia Magdalena <\/span>selaku<\/span> Chief Comm<\/span>ercial Officer <\/span>PromoWisata<\/span> sekaligus<\/span> Vice President <\/span>of <\/span>Travel Category BliBli.com. <\/span>Talkshow<\/span> dibuka<\/span> dengan<\/span> penuh<\/span> semangat<\/span> oleh MC, <\/span>Vanezia<\/span>, <\/span>sehingga<\/span> mempersiapkan<\/span> peserta<\/span> untuk<\/span> menerima<\/span> materi<\/span> yang <\/span>aka<\/span>n<\/span> diberikan<\/span>. Sesi<\/span> berikutnya<\/span> yaitu<\/span> pemaparan<\/span> materi<\/span> juga <\/span>berjalan<\/span> dengan<\/span> begitu<\/span> menyenangkan<\/span> dan <\/span>interaktif<\/span>. <\/span>Sesek<\/span>ali<\/span> Kak Theresia <\/span>mengajak<\/span> peserta<\/span> untuk<\/span> turut<\/span> serta<\/span> dalam<\/span> diskusi<\/span> ringan<\/span> melalui<\/span> pertanyaan-pertanyaan<\/span> dan quiz<\/span> kecil<\/span> yang <\/span>menarik<\/span> perhatian<\/span>. <\/span>Berbekal<\/span> pengalaman<\/span> bertahun-tahun<\/span> bergelut<\/span> dalam<\/span> dunia<\/span> pariwis<\/span>ata<\/span>, <\/span>Kak Theresia <\/span>dengan<\/span> lugas<\/span> memberikan<\/span> ilmu<\/span> yang <\/span>tidak<\/span> banyak<\/span> orang <\/span>tahu<\/span> mengena<\/span>i<\/span> bagaimana<\/span> kegiatan<\/span> pemasaran<\/span> berlangsung<\/span> dalam<\/span> industri<\/span> ini<\/span>. <\/span>Selain<\/span> itu<\/span>, Kak Theresia juga <\/span>berbagi<\/span> tips dan <\/span>trik<\/span> agar para<\/span> <\/span>traveller<\/span><\/span> dapat<\/span> memilih<\/span> tiket<\/span>, <\/span>akomodasi<\/span>, <\/span>hingga<\/span> aktivitas<\/span> yang <\/span>menarik<\/span> untuk<\/span> dilakukan<\/span> ketika<\/span> sedang<\/span> bepergian<\/span> namun<\/span> tetap<\/span> ramah<\/span> di<\/span> kantong<\/span>.<\/span> Terakhir<\/span>, Kak Theresia juga <\/span>memberikan<\/span> saran <\/span>bagi<\/span> Binusian<\/span> yang <\/span>tertarik<\/span> untuk<\/span> memulai<\/span> usaha<\/span> dalam<\/span> bidang<\/span> pariwisata<\/span>. <\/span>Menurut<\/span> beliau<\/span>, <\/span>kunci<\/span> dari<\/span> bisnis<\/span> dalam<\/span> industr<\/span>i<\/span> ini<\/span> adalah<\/span> kemauan<\/span> untuk<\/span> melayani<\/span> dan <\/span>menghadapi<\/span> klien<\/span> yang <\/span>memiliki<\/span> berbagai<\/span> macam<\/span> karakteristik<\/span> mereka<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

\"\"Se<\/span>telah<\/span> itu<\/span>, <\/span>panitia<\/span> memilih<\/span> dua <\/span>peserta<\/span> yang <\/span>beruntung<\/span> untuk<\/span> menerima<\/span>\u00a0<\/span> <\/span>doorprize<\/span><\/span> berupa<\/span> saldo<\/span> <\/span>e-wallet<\/span><\/span> sebesar<\/span> Rp50.000<\/span>,- <\/span>bagi<\/span> masing-masing <\/span>peserta<\/span> melalui<\/span> pemilihan<\/span> acak<\/span>. <\/span>Peserta<\/span> terlihat<\/span> sangat <\/span>antusias<\/span> dalam<\/span> menunggu<\/span> pengumuman<\/span> pemenang<\/span> sembari<\/span> mengecek<\/span> nomor<\/span> unik<\/span> mereka<\/span> dalam<\/span> <\/span>boarding pass<\/span><\/span> IMCB yang <\/span>sudah<\/span> dikirimkan<\/span> sebagai<\/span> syarat<\/span> mengikuti<\/span> undian<\/span>.<\/span> Akhirnya<\/span>, <\/span>serangkaian<\/span> talkshow<\/span> diakhiri<\/span> dengan<\/span> sesi<\/span> dokumentasi<\/span> bersama<\/span> antara<\/span> pembicara<\/span>, <\/span>peserta<\/span>, dan <\/span>panitia<\/span>. <\/span>Kegiatan<\/span> yang <\/span>menarik<\/span> ini<\/span> tent<\/span>unya<\/span> mendapatkan<\/span> dukungan<\/span> positif<\/span> dari<\/span> berbagai<\/span> pihak<\/span> yang <\/span>terlibat<\/span> di <\/span>dalamnya<\/span>. Ke <\/span>depannya<\/span>,<\/span> IMCB <\/span>berkomitmen<\/span> untuk<\/span> selalu<\/span> menyajikan<\/span> berbagai<\/span> program yang <\/span>inovatif<\/span> dan <\/span>edukatif<\/span> mengenai<\/span> dunia <\/span><\/span>marketing<\/span><\/span> bagi<\/span> seluruh<\/span> Binusian<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Pada hari Jumat (31\/05\/2024) telah diselenggarakan program IMCB Talkshow \u201cMarketing in Travel Industry : An Exclusive Guidance of the Emerging Trends\u201d. Talkshow yang bertempat di Kampus Binus Kemanggisan ini dihadiri oleh peserta yang antusias untuk menggali ilmu mengenai dunia marketing. Sebagai talkshow pertama yang diadakan oleh International Marketing Community of BINUS (IMCB), kegiatan ini juga […]<\/p>\n","protected":false},"author":86,"featured_media":2978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,14,15],"tags":[],"class_list":["post-2977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-events","category-news"],"_links":{"self":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/posts\/2977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/comments?post=2977"}],"version-history":[{"count":1,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/posts\/2977\/revisions"}],"predecessor-version":[{"id":2981,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/posts\/2977\/revisions\/2981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/media\/2978"}],"wp:attachment":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/media?parent=2977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/categories?post=2977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/tags?post=2977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}