{"id":2733,"date":"2022-11-04T17:21:41","date_gmt":"2022-11-04T10:21:41","guid":{"rendered":"http:\/\/student-activity.binus.ac.id\/imcb\/?p=2733"},"modified":"2022-11-04T17:21:41","modified_gmt":"2022-11-04T10:21:41","slug":"the-art-of-storytelling-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/student-activity.binus.ac.id\/imcb\/2022\/11\/the-art-of-storytelling-in-digital-marketing\/","title":{"rendered":"The Art of Storytelling In Digital Marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Seminar yang diadakan pada hari Sabtu, tanggal 15 Oktober 2022 ini berjudul \u201c<\/span><i><span style=\"font-weight: 400\">The Art of Storytelling in Digital Marketing<\/span><\/i><span style=\"font-weight: 400\">\u201d. Pada dasarnya, seminar yang diselenggarakan melalui zoom meeting atau secara online ini memiliki beberapa tujuan. Pertama, melalui seminar ini, diharapkan para <\/span><i><span style=\"font-weight: 400\">audience<\/span><\/i><span style=\"font-weight: 400\"> atau participant mendapatkan pengetahuan atau insight mengenai pentingnya marketing dalam menjalani kegiatan bisnis terutama di era revolusi <\/span><i><span style=\"font-weight: 400\">industry<\/span><\/i><span style=\"font-weight: 400\"> 4.0 dan<\/span><i><span style=\"font-weight: 400\"> society<\/span><\/i><span style=\"font-weight: 400\"> 5.0. Selain itu, seminar ini juga ingin membagikan ilmu terkait prospek karir dalam dunia <\/span><i><span style=\"font-weight: 400\">marketing<\/span><\/i><span style=\"font-weight: 400\"> termasuk dunia <\/span><i><span style=\"font-weight: 400\">digital marketing<\/span><\/i><span style=\"font-weight: 400\">. Lalu seminar ini juga memiliki tujuan untuk membagikan informasi akan pentingnya <\/span><i><span style=\"font-weight: 400\">storytelling<\/span><\/i><span style=\"font-weight: 400\"> terhadap pengembangan atau optimalisasi <\/span><i><span style=\"font-weight: 400\">social media<\/span><\/i><span style=\"font-weight: 400\"> khususnya melalui bisnis dalam hal <\/span><i><span style=\"font-weight: 400\">digital marketing<\/span><\/i><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tak hanya sekedar pembahasan yang tak bermakna, seminar ini memiliki banyak manfaat bagi para audience atau pesertanya. Manfaat-manfaat tersebut diantaranya adalah para peserta dapat menambah pengetahuan mereka dimana mereka menjadi mengerti akan pentingnya <\/span><i><span style=\"font-weight: 400\">marketing<\/span><\/i><span style=\"font-weight: 400\"> ini terutama di era digital seperti ini. Selain itu, para peserta juga mendapatkan informasi terkait prospek karir yang yang sedang hangat atau <\/span><i><span style=\"font-weight: 400\">trend<\/span><\/i><span style=\"font-weight: 400\"> di dunia <\/span><i><span style=\"font-weight: 400\">digital marketing<\/span><\/i><span style=\"font-weight: 400\">. Para peserta atau <\/span><i><span style=\"font-weight: 400\">audience<\/span><\/i><span style=\"font-weight: 400\"> juga menjadi paham tentang pentingnya <\/span><i><span style=\"font-weight: 400\">storytelling<\/span><\/i><span style=\"font-weight: 400\"> dalam menjalankan sebuah bisnis terutama di era digital ini.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seminar yang diadakan pada hari Sabtu, tanggal 15 Oktober 2022 ini berjudul \u201cThe Art of Storytelling in Digital Marketing\u201d. Pada dasarnya, seminar yang diselenggarakan melalui zoom meeting atau secara online ini memiliki beberapa tujuan. Pertama, melalui seminar ini, diharapkan para audience atau participant mendapatkan pengetahuan atau insight mengenai pentingnya marketing dalam menjalani kegiatan bisnis terutama [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":2734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-2733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/posts\/2733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/comments?post=2733"}],"version-history":[{"count":1,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/posts\/2733\/revisions"}],"predecessor-version":[{"id":2735,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/posts\/2733\/revisions\/2735"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/media\/2734"}],"wp:attachment":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/media?parent=2733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/categories?post=2733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/tags?post=2733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}