{"id":397,"date":"2016-04-10T12:15:20","date_gmt":"2016-04-10T05:15:20","guid":{"rendered":"http:\/\/student-activity.binus.ac.id\/imcb\/?page_id=397"},"modified":"2025-12-21T13:41:39","modified_gmt":"2025-12-21T06:41:39","slug":"about-imcb","status":"publish","type":"page","link":"https:\/\/student-activity.binus.ac.id\/imcb\/about-imcb\/","title":{"rendered":"About IMCB"},"content":{"rendered":"
\n

Innovating in Marketing<\/p>\n<\/blockquote>\n

International Marketing Community of BINUS (IMCB)<\/strong> is a vibrant community of undergraduate Binusians joined together to learn and expand the knowledge of international marketing and global business prowess to students and staff in and around the university.<\/p>\n

\"\"<\/p>\n

Established on 21 September 2014<\/strong> and operating under the supervision of the Student Involvement Center (SIC)<\/strong> in Kemanggisan, Alam Sutera, Malang, and Semarang<\/strong>, IMCB was founded by Mrs. Ina Melati, Mrs. Chintya, Auriangga Putradypa Jamaris, and a group of students and advising lecturers from the International Marketing (now Global Business Marketing) study program. IMCB was founded to fulfill marketing students\u2019 potential and facilitate the development of skills to become quality global marketers of the future.<\/p>\n

IMCB is now BINUS University\u2019s only marketing-focused student activity unit<\/strong>. As part of the reasoning and knowledge group<\/strong>, IMCB continues to embrace marketing as an innovative strategy and as a core value, with emphasis on global business marketing<\/strong>.<\/p>\n

\"\"<\/p>\n

IMCB\u2019s<\/strong> initiatives are crafted to embody our vision of \u201can active, tight-knit, competent, forward-thinking, and beneficial organization for the public, society, and nation.\u201d IMCB<\/strong> continuously creates effective work programs that are positive for the organization. IMCB arranges various internal and external activities, including bazaars, benchmarking, collaborations, community service, company visits, competitions, development training, talk shows, and workshops to provide in-depth marketing insights applicable in daily business and marketing schemes in diverse working environments.<\/p>\n

\"\"<\/p>\n

IMCB\u2019s<\/strong> 4 regions share the same commitment and willpower through 5 missions:<\/span><\/p>\n

    \n
  1. To enhance the soft skills of our members through engaging and effective work programs<\/span><\/li>\n
  2. To strengthen bonds of fellowship among IMCB members to create a calm and comfortable organizational environment<\/span><\/li>\n
  3. To support the potential of our members<\/span><\/li>\n
  4. To be involved in marketing practices within the university’s scope<\/span><\/li>\n
  5. To establish good relations with external parties, including other organizations, companies, or universities<\/span><\/li>\n<\/ol>\n

    \"\"<\/p>\n

    IMCB<\/strong> also keeps its 6 main objectives in mind during the professional upkeep of all operations:<\/span><\/p>\n

      \n
    1. Developing the potential of members in the areas of business and marketing.<\/span><\/li>\n
    2. Ensuring the successful execution of annual work programs across all organizational divisions.<\/span><\/li>\n
    3. Fostering the capabilities and skills of its members.<\/span><\/li>\n
    4. Building a professional and supportive environment within the organization.<\/span><\/li>\n
    5. Achieving organizational stability through financial self-sufficiency.<\/li>\n
    6. Cultivating a reputation for excellence based on outstanding performance.<\/li>\n<\/ol>\n

      \"\"
      \nOver the course of a decade, IMCB\u2019s journey has been colored by numerous industry partners as sponsors and event collaborators, notably Ajinomoto, Bank Indonesia, BliBli, BLU by BCA Digital, Blue Bird Group, CTI Group, Decathlon, Direktorat Bea Cukai, Djarum, Garuda Indonesia, Hyundai, Loreal, Makeover, MarkPlus Institute, Microsoft, Nescafe, OCBC NISP, Pearson, Polygon, Sasa, Sidomuncul, Somethinc, Telkom Indonesia, Vinilon, VinFast, and Wardah. Fostering a spirit of collaboration, IMCB participates in marketing development through partnerships with fellow student clubs such as HIMA Fakultas Bisnis LSPR Institute, OWL Club Prasetiya Mulya, IRIS Prasetiya Mulya, Kaya Raya LSPR Institute, MSS Universitas Indonesia, and MarCUUM (Marketing Club) Universiti Utara Malaysia. IMCB\u2019s journey in marketing education is also supported by numerous national marketing innovators as guest speakers and judges – entrepreneurs, C-level executives, partners, and directors.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Innovating in Marketing International Marketing Community of BINUS (IMCB) is a vibrant community of undergraduate Binusians joined together to learn and expand the knowledge of international marketing and global business prowess to students and staff in and around the university. Established on 21 September 2014 and operating under the supervision of the Student Involvement Center […]<\/p>\n","protected":false},"author":86,"featured_media":3540,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-397","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/pages\/397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/comments?post=397"}],"version-history":[{"count":30,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/pages\/397\/revisions"}],"predecessor-version":[{"id":4080,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/pages\/397\/revisions\/4080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/media\/3540"}],"wp:attachment":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/media?parent=397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}