{"id":3534,"date":"2025-04-30T03:16:13","date_gmt":"2025-04-29T20:16:13","guid":{"rendered":"https:\/\/student-activity.binus.ac.id\/imcb\/?page_id=3534"},"modified":"2025-12-21T13:47:58","modified_gmt":"2025-12-21T06:47:58","slug":"history","status":"publish","type":"page","link":"https:\/\/student-activity.binus.ac.id\/imcb\/history\/","title":{"rendered":"History"},"content":{"rendered":"

Overview<\/h3>\n

\"\"<\/p>\n

On September 21, 2014, the International Marketing Community of BINUS (IMCB)<\/strong> was established by a group of students and advised by lecturers of the International Marketing (now Global Business Marketing) study program. Mrs. Ina Melati, Mrs. Chintya, and 1st General President Auriangga Putradypa Jamaris co-founded IMCB<\/strong> in hopes of fulfilling the potential of marketing students and facilitating them to develop marketing skills and become quality global marketers of the future.<\/p>\n

Under the guidance of the Student Creativity Development Center (now Student Involvement Center – SIC), IMCB officially launched as a Student Activity Unit (SAU) of BINUS University on 22 February 2016 at BINUS @Kemanggisan, Anggrek Campus \u2013 covering the two BINUS regions of Kemanggisan and Alam Sutera. In 2022, IMCB established its 3rd<\/sup> regional branch in Malang that operated since the 2023\/2024 period, co-founded by Jennifer Nathania Pohan. IMCB\u2019s 4th<\/sup> regional branch was soon established in 2023, co-founded by Alexis Hidayat and operating since the 2024\/2025 period.<\/p>\n

<\/p>\n

Marketing Isn’t All About Selling<\/h3>\n

\"\"<\/p>\n

When IMCB<\/strong> was established in 2014, we had one clear vision that is at the heart of what we do all those years later: to create global marketers in order to pursue world-class community standard.\u00a0IMCB<\/strong> is at the core of a movement begun by Mrs. Ina Melati that remains a core principle in our understanding of marketing – “marketing isn’t all about selling.”<\/p>\n

Marketing involves creating better customer value and benefits. Marketing involves strategy that would then be able to increase the number of customers and sales. Marketing is in close coordination with branding, packaging, supply chain, and then sales. This clear differentiation in the concept of marketing against sales has become the basis to\u00a0IMCB’s<\/strong> unique approach in organization objectives, making\u00a0IMCB<\/strong> different from other Reasoning & Knowledge student activity units.<\/p>\n

IMCB’s Journey of Innovating in Marketing<\/h3>\n

\"\"<\/h3>\n

Over the course of a decade, IMCB\u2019s journey has been colored by events full of experience and inspiration from notable marketing innovators such as:<\/p>\n

    \n
  • Jason Edward Wuysang \u2013 Business Director of EIGER Tropical Adventure<\/li>\n
  • Lani Rahayu \u2013 General Manager Strategic Marketing & Communication of Telkomsel<\/li>\n
  • Karen Steffi Halim \u2013 Retail Excellence Manager of CHANEL Singapore<\/li>\n
  • Antonius Agus Susanto \u2013 Partner of EY Indonesia Advisory<\/li>\n
  • Emily Jaury \u2013 Co-Founder and CEO of LOVE&FLAIR and Bodies Co.<\/li>\n
  • Tiffany Danielle \u2013 Co-Founder of Ros\u00e9 All Day Cosmetics<\/li>\n
  • Andrew Mawikere \u2013 former CEO of Carsome Indonesia<\/li>\n
  • Danny Oei Wirianto \u2013 Chief Business Officer of GDP Ventures<\/li>\n
  • Theresia Magdalena \u2013 former Vice President of Travel Category BliBli.com<\/li>\n
  • Astrid Ariani Wijana \u2013 Chief Marketing Officer of VinFast Automobile Indonesia<\/li>\n<\/ul>\n

    IMCB has also joined forces with numerous industry partners as sponsors and event collaborators, notably:<\/p>\n

      \n
    • Ajinomoto<\/li>\n
    • Bank Indonesia<\/li>\n
    • BliBli<\/li>\n
    • BLU by BCA Digital<\/li>\n
    • Blue Bird Group<\/li>\n
    • CTI Group<\/li>\n
    • Decathlon<\/li>\n
    • Direktorat Bea Cukai<\/li>\n
    • Djarum<\/li>\n
    • Garuda Indonesia<\/li>\n
    • Hyundai<\/li>\n
    • Loreal<\/li>\n
    • Makeover<\/li>\n
    • MarkPlus Institute<\/li>\n
    • Microsoft<\/li>\n
    • Nescafe<\/li>\n
    • OCBC NISP<\/li>\n
    • Pearson<\/li>\n
    • Polygon<\/li>\n
    • Sasa<\/li>\n
    • Sidomuncul<\/li>\n
    • Somethinc<\/li>\n
    • Telkom Indonesia<\/li>\n
    • Vinilon<\/li>\n
    • VinFast<\/li>\n
    • Wardah<\/li>\n<\/ul>\n

      Fostering a spirit of collaboration, IMCB participates in marketing development through partnerships with fellow student clubs such as HIMA Fakultas Bisnis LSPR Institute, OWL Club Prasetiya Mulya, IRIS Prasetiya Mulya, Kaya Raya LSPR Institute, MSS Universitas Indonesia, and MarCUUM (Marketing Club) Universiti Utara Malaysia.<\/p>\n

      <\/p>\n

      Leadership in IMCB<\/h3>\n

      \"\"<\/p>\n

      There have been 11 general presidents through IMCB’s decade-long journey:<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      Title<\/strong><\/td>\nName<\/strong><\/td>\nTerm<\/strong><\/td>\n<\/tr>\n
      1st General President<\/strong><\/td>\n\"\"<\/p>\n

      Auriangga Putradypa Jamaris<\/p>\n<\/td>\n

      		December 2014 \u2013 December 2015<\/td>\n<\/tr>\n
      2nd General President<\/strong><\/td>\n\"\"<\/p>\n

      Gilna Eka Pujiansyah<\/p>\n<\/td>\n

      		2016-2017<\/td>\n<\/tr>\n
      3rd General President<\/strong><\/td>\n\"\"<\/p>\n

      Joshua Liemuel<\/p>\n<\/td>\n

      		2017-2018<\/td>\n<\/tr>\n
      4th General President<\/strong><\/td>\n\"\"<\/p>\n

      Sabrina Khoirunnisa<\/p>\n<\/td>\n

      		2018-2019<\/td>\n<\/tr>\n
      5th General President<\/strong><\/td>\n\"\"<\/p>\n

      Alexandra Rizky Eka Putri Cahyani<\/p>\n<\/td>\n

      		2019-2020<\/td>\n<\/tr>\n
      6th General President<\/strong><\/td>\n\"\"<\/p>\n

      Aliya Mutiara Devi<\/td>\n

      		February 2020 \u2013 March 2021<\/td>\n<\/tr>\n
      7th General President<\/strong><\/td>\n\"\"<\/p>\n

      Joanna Wilianto<\/p>\n<\/td>\n

      		March 2021 \u2013 February 2022<\/td>\n<\/tr>\n
      8th General President<\/strong><\/td>\n\"\"<\/p>\n

      Liliana<\/td>\n

      		March 2022 \u2013 February 2023<\/td>\n<\/tr>\n
      9th General President<\/strong><\/td>\n\n

      \"\"<\/p>\n

      Kinanthi Marew<\/p>\n<\/td>\n

      		March 2023 \u2013 February 2024<\/td>\n<\/tr>\n
      10th General President<\/strong><\/td>\n\"\"<\/p>\n

      Ziven Akeno Hsu<\/p>\n<\/td>\n

      		March 2024 \u2013 February 2025<\/td>\n<\/tr>\n
      11th General President<\/strong><\/td>\n\"\"<\/p>\n

      Valencia Alvina Angelica<\/td>\n

      		March 2025 \u2013 present<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      Former members, activists, and executives of IMCB have gone on to build successful careers in business, marketing, and management. Some are leading new businesses, and some are managing multinational companies like Hyundai, Unilever, Danone, and Faber-Castell or local champions like Ajaib, Somethinc, and Kapal Api Group. IMCB activists and executives have also went on to enjoy successful enrichment programs within BINUS University’s 3+1 program, with study abroad acceptance to universities ranging from Japan to Germany and internships at firms such as AZKO, Bank BCA, Kalbe Farma, Kawan Lama Group, Time International, and Wings Group.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Overview On September 21, 2014, the International Marketing Community of BINUS (IMCB) was established by a group of students and advised by lecturers of the International Marketing (now Global Business Marketing) study program. Mrs. Ina Melati, Mrs. Chintya, and 1st General President Auriangga Putradypa Jamaris co-founded IMCB in hopes of fulfilling the potential of marketing […]<\/p>\n","protected":false},"author":86,"featured_media":3546,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3534","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/pages\/3534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/comments?post=3534"}],"version-history":[{"count":14,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/pages\/3534\/revisions"}],"predecessor-version":[{"id":4081,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/pages\/3534\/revisions\/4081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/media\/3546"}],"wp:attachment":[{"href":"https:\/\/student-activity.binus.ac.id\/imcb\/wp-json\/wp\/v2\/media?parent=3534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}