{"id":5790,"date":"2023-09-12T22:38:59","date_gmt":"2023-09-12T15:38:59","guid":{"rendered":"https:\/\/student-activity.binus.ac.id\/himtri\/?p=5790"},"modified":"2023-09-12T22:38:59","modified_gmt":"2023-09-12T15:38:59","slug":"increasing-engagement-in-e-commerce-through-elevated-customer-experience","status":"publish","type":"post","link":"https:\/\/student-activity.binus.ac.id\/himtri\/2023\/09\/12\/increasing-engagement-in-e-commerce-through-elevated-customer-experience\/","title":{"rendered":"Increasing Engagement in E-Commerce Through Elevated Customer Experience"},"content":{"rendered":"<p style=\"text-align: center\"><a href=\"https:\/\/student-activity.binus.ac.id\/himtri\/2023\/09\/12\/increasing-engagement-in-e-commerce-through-elevated-customer-experience\/mireyva-lordeshia-gambar-mireyva-lordeshia\/\" rel=\"attachment wp-att-5791\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5791\" src=\"http:\/\/student-activity.binus.ac.id\/himtri\/wp-content\/uploads\/sites\/6\/2023\/09\/Mireyva-Lordeshia-Gambar-Mireyva-Lordeshia.jpg\" alt=\"\" width=\"922\" height=\"615\" \/><span style=\"font-weight: 400\">(Sumber: entrepreneur.com)<\/span><\/a><\/p>\n<p style=\"text-align: justify\"><i><span style=\"font-weight: 400\">Customer experience<\/span><\/i><span style=\"font-weight: 400\"> adalah interaksi atau pengalaman pembeli dalam proses pembelian suatu barang. <\/span><i><span style=\"font-weight: 400\">Customer experience<\/span><\/i><span style=\"font-weight: 400\"> merupakan salah satu hal yang sangat penting bagi pelanggan dalam membeli suatu produk atau jasa. <\/span><i><span style=\"font-weight: 400\">Customer experience<\/span><\/i><span style=\"font-weight: 400\"> yang baik akan membuat pelanggan senang dan tertarik untuk membeli produk\/jasa itu kembali. Hal tersebut juga berlaku bagi <\/span><i><span style=\"font-weight: 400\">customer<\/span><\/i><span style=\"font-weight: 400\"> dalam membeli suatu produk melalui <\/span><i><span style=\"font-weight: 400\">e-commerce<\/span><\/i><span style=\"font-weight: 400\">. Pada era industri 4.0, <\/span><i><span style=\"font-weight: 400\">customer experience<\/span><\/i><span style=\"font-weight: 400\"> pada <\/span><i><span style=\"font-weight: 400\">e-commerce<\/span><\/i><span style=\"font-weight: 400\"> dapat ditingkatkan dengan bantuan teknologi yang semakin canggih.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Terdapat beberapa cara untuk meningkatkan <\/span><i><span style=\"font-weight: 400\">customer experience<\/span><\/i><span style=\"font-weight: 400\"> bagi pelanggan. Pertama, penggunaan <\/span><i><span style=\"font-weight: 400\">tool insight<\/span><\/i><span style=\"font-weight: 400\"> untuk menciptakan produk yang pelanggan inginkan. Kedua, melakukan analisis prediktif dengan data analitik. Ketiga, menggunakan <\/span><i><span style=\"font-weight: 400\">chatbot<\/span><\/i><span style=\"font-weight: 400\"> AI untuk membalas chat kritik\/saran pelanggan dengan cepat.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Pada industri 4.0 semakin banyak pelanggan yang beralih untuk membeli produk pada <\/span><i><span style=\"font-weight: 400\">e-commerce<\/span><\/i><span style=\"font-weight: 400\">. Cara-cara untuk meningkatkan <\/span><i><span style=\"font-weight: 400\">customer experience<\/span><\/i><span style=\"font-weight: 400\"> yang telah disebutkan merupakan langkah-langkah yang dapat dilakukan oleh <\/span><i><span style=\"font-weight: 400\">e-commerce<\/span><\/i><span style=\"font-weight: 400\"> pada industri 4.0 untuk meningkatkan <\/span><i><span style=\"font-weight: 400\">customer experience<\/span><\/i><span style=\"font-weight: 400\">. Dengan meningkatnya <\/span><i><span style=\"font-weight: 400\">customer experience<\/span><\/i><span style=\"font-weight: 400\"> pelanggan akan tentunya terjadi peningkatan terhadap <\/span><i><span style=\"font-weight: 400\">profit<\/span><\/i><span style=\"font-weight: 400\"> dan <\/span><i><span style=\"font-weight: 400\">engagement<\/span><\/i><span style=\"font-weight: 400\"> dari pelanggan.<\/span><\/p>\n<p>Sumber:<\/p>\n<p>1. <span style=\"font-weight: 400\">Dixon, R. (2021, March 12). <\/span><i><span style=\"font-weight: 400\">4 Ways to Use AI to Enhance the Customer Experience<\/span><\/i><span style=\"font-weight: 400\">. Retrieved from Entrepreneur: https:\/\/www.entrepreneur.com\/science-technology\/4-ways-to-use-ai-to-enhance-the-customer-experience\/366465\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Sumber: entrepreneur.com) Customer experience adalah interaksi atau pengalaman pembeli dalam proses pembelian suatu barang. Customer experience merupakan salah satu hal yang sangat penting bagi pelanggan dalam membeli suatu produk atau jasa. Customer experience yang baik akan membuat pelanggan senang dan tertarik untuk membeli produk\/jasa itu kembali. Hal tersebut juga berlaku bagi customer dalam membeli suatu [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-5790","post","type-post","status-publish","format-standard","hentry","category-articles-2"],"_links":{"self":[{"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/posts\/5790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/comments?post=5790"}],"version-history":[{"count":2,"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/posts\/5790\/revisions"}],"predecessor-version":[{"id":5793,"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/posts\/5790\/revisions\/5793"}],"wp:attachment":[{"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/media?parent=5790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/categories?post=5790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/tags?post=5790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}