{"id":5077,"date":"2022-08-02T14:52:44","date_gmt":"2022-08-02T07:52:44","guid":{"rendered":"http:\/\/student-activity.binus.ac.id\/himtri\/?p=5077"},"modified":"2022-08-02T14:52:44","modified_gmt":"2022-08-02T07:52:44","slug":"workshop-copywriting-the-promising-art-of-selling","status":"publish","type":"post","link":"https:\/\/student-activity.binus.ac.id\/himtri\/2022\/08\/02\/workshop-copywriting-the-promising-art-of-selling\/","title":{"rendered":"WORKSHOP COPYWRITING &#8220;THE PROMISING ART OF SELLING&#8221;"},"content":{"rendered":"<p style=\"text-align: justify\">Perkembangan saat ini membawa banyak perubahan dalam berbagai bidang di mana segala aktivitas mampu dilakukan melalui <em>online<\/em>, salah satunya adalah penjualan produk dan jasa. Tentunya dengan adanya persaingan produk dan jasa dalam media sosial diperlukan cara untuk dapat menarik perhatian masyarakat terhadap produk dan jasa yang dijual tersebut.<\/p>\n<p style=\"text-align: justify\"><em>Copywriting<\/em> merupakan sebuah seni menulis yang digunakan dalam kepentingan publikasi <em>online<\/em> maupun cetak dengan tujuan memasarkan sebuah produk atau jasa untuk menarik perhatian masyarakat mengenai produk tersebut. Divisi HUMAS Eksternal bekerja sama dengan divisi Research menyelenggarakan acara Workshop Copywriting yang bertemakan \u201c<em>Copywriting: The Promising Art of Selling<\/em>\u201d dengan <em>tagline <\/em>\u201c<em>The Power Held by Words<\/em>\u201d yang dilaksanakan pada tanggal 23 Juli 2022. <em>Workshop <\/em>ini bertujuan untuk memberikan pengetahuan dan pelatihan kepada peserta mengenai <em>copywriting<\/em>.<\/p>\n<p style=\"text-align: justify\">Pembicara dalam acara ini adalah Gladiola Reynita Larasati yang saat ini menjabat sebagai <em>Lead Marketing Copywriter <\/em>&amp; <em>Content Creator at <\/em>ZENIUS. Sesi <em>workshop <\/em>diisi dengan materi <em>copywriting <\/em>dan penilaian terhadap hasil <em>copywriting <\/em>yang telah dibuat oleh para peserta berdasarkan contoh soal. Acara Workshop Copywriting ini dihadiri oleh 21 peserta.<\/p>\n<p><a href=\"http:\/\/student-activity.binus.ac.id\/himtri\/wp-content\/uploads\/sites\/6\/2022\/08\/dokum-copy-writing-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5081\" src=\"http:\/\/student-activity.binus.ac.id\/himtri\/wp-content\/uploads\/sites\/6\/2022\/08\/dokum-copy-writing-3.png\" alt=\"\" width=\"955\" height=\"542\" \/><\/a> Sumber: Dokumentasi Workshop Copywriting &#8220;The Promising Art of Selling\u201c<\/p>\n<p><a href=\"http:\/\/student-activity.binus.ac.id\/himtri\/wp-content\/uploads\/sites\/6\/2022\/08\/Dokum-copywriting-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5082\" src=\"http:\/\/student-activity.binus.ac.id\/himtri\/wp-content\/uploads\/sites\/6\/2022\/08\/Dokum-copywriting-2.png\" alt=\"\" width=\"955\" height=\"542\" \/><\/a>Sumber: Dokumentasi Workshop Copywriting &#8220;The Promising Art of Selling\u201c<\/p>\n<p><a href=\"http:\/\/student-activity.binus.ac.id\/himtri\/wp-content\/uploads\/sites\/6\/2022\/08\/Dokum-copy-writing-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5080\" src=\"http:\/\/student-activity.binus.ac.id\/himtri\/wp-content\/uploads\/sites\/6\/2022\/08\/Dokum-copy-writing-1.jpg\" alt=\"\" width=\"613\" height=\"635\" \/><\/a>Sumber: Dokumentasi Workshop Copywriting &#8220;The Promising Art of Selling\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perkembangan saat ini membawa banyak perubahan dalam berbagai bidang di mana segala aktivitas mampu dilakukan melalui online, salah satunya adalah penjualan produk dan jasa. Tentunya dengan adanya persaingan produk dan jasa dalam media sosial diperlukan cara untuk dapat menarik perhatian masyarakat terhadap produk dan jasa yang dijual tersebut. Copywriting merupakan sebuah seni menulis yang digunakan [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-5077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-news"],"_links":{"self":[{"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/posts\/5077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/comments?post=5077"}],"version-history":[{"count":4,"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/posts\/5077\/revisions"}],"predecessor-version":[{"id":5086,"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/posts\/5077\/revisions\/5086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/media\/5079"}],"wp:attachment":[{"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/media?parent=5077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/categories?post=5077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/himtri\/wp-json\/wp\/v2\/tags?post=5077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}