{"id":3432,"date":"2025-12-10T19:33:56","date_gmt":"2025-12-10T12:33:56","guid":{"rendered":"https:\/\/student-activity.binus.ac.id\/himme\/?p=3432"},"modified":"2025-12-10T19:33:56","modified_gmt":"2025-12-10T12:33:56","slug":"himfest-2025-global-ai-narrative-leveraging-artificial-intelligence-for-business-branding-self-marketing","status":"publish","type":"post","link":"https:\/\/student-activity.binus.ac.id\/himme\/2025\/12\/himfest-2025-global-ai-narrative-leveraging-artificial-intelligence-for-business-branding-self-marketing\/","title":{"rendered":"HIMFEST 2025: Global AI Narrative \u2013 Leveraging Artificial Intelligence for Business Branding &amp; Self-Marketing"},"content":{"rendered":"<h3 style=\"text-align: center\"><b>HIMFEST 2025: Global AI Narrative \u2013 Leveraging Artificial Intelligence for Business Branding &amp; Self-Marketing<\/b><\/h3>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-3435\" src=\"http:\/\/student-activity.binus.ac.id\/himme\/wp-content\/uploads\/sites\/10\/2025\/12\/S__71524368.jpg\" alt=\"\" width=\"492\" height=\"328\" \/><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The Management Student Association (HIMME) of BINUS University proudly presents <\/span><b>HIMFEST 2025<\/b><span style=\"font-weight: 400\">, an international talk show highlighting this year\u2019s theme, <\/span><b>\u201cGlobal AI Narrative: Leveraging Artificial Intelligence for Business Branding &amp; Self-Marketing.\u201d<\/b><span style=\"font-weight: 400\"> Taking place on <\/span><b>Saturday, 29 November 2025<\/b><span style=\"font-weight: 400\">, the event aims to explore how artificial intelligence is reshaping the ways individuals and businesses craft meaningful, influential narratives in a rapidly evolving digital world.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">As digital transformation continues to accelerate, AI has become a central force in modern branding strategies. From enhancing personal branding for students and young professionals to elevating corporate identity, AI empowers users to communicate with greater precision, creativity, and impact. HIMFEST 2025 serves as a platform for students, practitioners, and industry leaders to gain a deeper understanding of how AI can unlock new opportunities in storytelling, reputation building, and market positioning on a global scale.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">This year\u2019s HIMFEST is honored to welcome <\/span><b>Ryan McClure<\/b><span style=\"font-weight: 400\">, an <\/span><b>international speaker and the Co-Founder &amp; CEO of ChatBar AI<\/b><span style=\"font-weight: 400\">, known for his innovative contributions to AI-driven communication technology. Adding to the richness of the discussion, two distinguished Indonesian speakers will also share their expertise: <\/span><b>Budi Thomas<\/b><span style=\"font-weight: 400\">, <\/span><b>CEO of Jacquelle Beauty<\/b><span style=\"font-weight: 400\">, a prominent local brand recognized for its strong and adaptive digital branding strategy; and <\/span><b>Agus Supriyono<\/b><span style=\"font-weight: 400\">, <\/span><b>Widyaiswara Ahli Madya at Pusbangkom SDM Legislatif Setjen DPR RI<\/b><span style=\"font-weight: 400\">, an expert in public communication and human resource development within governmental institutions. Together, these speakers will offer diverse perspectives on how AI supports authenticity, creativity, and strategic decision-making in both personal and corporate branding.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-3434\" src=\"http:\/\/student-activity.binus.ac.id\/himme\/wp-content\/uploads\/sites\/10\/2025\/12\/S__71524369.jpg\" alt=\"\" width=\"459\" height=\"304\" \/><br \/>\n<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Throughout the talk show, participants will gain insights into how AI can be leveraged to analyze consumer trends, strengthen brand messaging, optimize personal marketing, and create more engaging, personalized content. HIMFEST 2025 is designed not only to deliver theoretical knowledge but also to showcase practical, real-world applications that will help students prepare for an increasingly competitive and technology-driven professional environment.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Beyond the learning experience, HIMFEST 2025 also provides valuable networking opportunities for attendees to connect with peers, industry professionals, and experts who share an interest in the future of branding and communication. HIMME believes that collaborative spaces like this are essential in fostering a generation of leaders who are innovative, adaptable, and ready to embrace new technological frontiers.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">More than just an event, <\/span><b>HIMFEST 2025 is an invitation to explore how artificial intelligence is shaping global narratives and redefining the way we present ourselves and our businesses.<\/b><span style=\"font-weight: 400\"> With international viewpoints, industry-based case studies, and government-level communication insights, HIMFEST stands as a testament to HIMME\u2019s commitment to bringing forward-thinking knowledge to the BINUS community.<\/span><\/p>\n<p style=\"text-align: justify\"><b>HIMFEST 2025\u2014where innovation meets narrative, and where AI empowers every story to grow, connect, and shine.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-3433\" src=\"http:\/\/student-activity.binus.ac.id\/himme\/wp-content\/uploads\/sites\/10\/2025\/12\/S__71524370.jpg\" alt=\"\" width=\"407\" height=\"278\" \/><br \/>\n<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HIMFEST 2025: Global AI Narrative \u2013 Leveraging Artificial Intelligence for Business Branding &amp; Self-Marketing The Management Student Association (HIMME) of BINUS University proudly presents HIMFEST 2025, an international talk show highlighting this year\u2019s theme, \u201cGlobal AI Narrative: Leveraging Artificial Intelligence for Business Branding &amp; Self-Marketing.\u201d Taking place on Saturday, 29 November 2025, the event aims [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,7],"tags":[],"class_list":["post-3432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","category-event"],"_links":{"self":[{"href":"https:\/\/student-activity.binus.ac.id\/himme\/wp-json\/wp\/v2\/posts\/3432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/student-activity.binus.ac.id\/himme\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/student-activity.binus.ac.id\/himme\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/himme\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/himme\/wp-json\/wp\/v2\/comments?post=3432"}],"version-history":[{"count":1,"href":"https:\/\/student-activity.binus.ac.id\/himme\/wp-json\/wp\/v2\/posts\/3432\/revisions"}],"predecessor-version":[{"id":3436,"href":"https:\/\/student-activity.binus.ac.id\/himme\/wp-json\/wp\/v2\/posts\/3432\/revisions\/3436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/himme\/wp-json\/wp\/v2\/media\/3434"}],"wp:attachment":[{"href":"https:\/\/student-activity.binus.ac.id\/himme\/wp-json\/wp\/v2\/media?parent=3432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/himme\/wp-json\/wp\/v2\/categories?post=3432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/himme\/wp-json\/wp\/v2\/tags?post=3432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}