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\nPublic relations (PR) officer: job description
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\nPublic relations (PR) officer: job description
\nPublic relations officers use a wide range of media to build and sustain a good image for a company, organisation or brand through planned publicity campaigns and PR activity.
\nWhat does a public relations officer do? Typical employers | Qualifications and training | Key skills<\/p>\n
Public relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities.<\/p>\n
Other tasks include:<\/p>\n
planning publicity strategies and campaigns
\nwriting and producing presentations and press releases
\ndealing with enquiries from the public, the press, and related organisations
\norganising promotional events such as press conferences, open days, exhibitions, tours and visits
\nspeaking publicly at interviews, press conferences and presentations
\nproviding clients with information about new promotional opportunities and current PR campaigns progress
\nanalysing media coverage
\ncommissioning or undertaking relevant market research
\nliaising with clients, managerial and journalistic staff about budgets, timescales and objectives
\ndesigning, writing and\/or producing presentations, press releases, articles, leaflets, \u2018in-house’ journals, reports, publicity brochures, information for web sites and promotional videos.
\nTypical employers of public relations officers
\nAdvertising or marketing agencies
\nConsultancies
\nCommercial and industrial organisations
\nPrivate companies
\nRetailers
\nManufacturers
\nCharities
\nGovernment organisations
\nVacancies are advertised by careers services, specialist recruitment agencies and in national newspapers and trade publications including Press Gazette and PR Week. The Chartered Institute of Public Relations (CIPR) publishes lists of voluntary placements and salaried graduate training schemes.<\/p>\n
The Hollis UK Public Relations Annual can provide useful contact information for networking and speculative applications, for which a portfolio of written work may be useful for highlighting relevant abilities. Many graduates enter the profession at a junior level or move into PR following a marketing, journalism or advertising career.<\/p>\n
Qualifications and training required
\nThere are routes into PR for both university graduates and school leavers.<\/p>\n
A degree in any subject is acceptable, although English, management, business or media studies, marketing or behavioural sciences may be preferred by some employers. A PR postgraduate qualification can also be helpful.<\/p>\n
Work experience gained within the PR, marketing, fundraising, events promotion, or journalism trades may also be beneficial in your applications.<\/p>\n
To find out how to get into PR via a school leaver route, visit the PR section and media section of TARGETcareers, our website aimed at school leavers.<\/p>\n
Key skills for public relations officers
\nExcellent communication skills both orally and in writing
\nExcellent interpersonal skills
\nGood IT skills
\nPresentation skills
\nInitiative
\nAbility to prioritise and plan effectively
\nAwareness of different media agendas
\nCreativity
\nNext: search graduate jobs
\nView our Graduate marketing, advertising and PR vacancies
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https:\/\/targetjobs.co.uk\/careers-advice\/job-descriptions\/278247-public-relations-pr-officer-job-description<\/p>\n","protected":false},"excerpt":{"rendered":"
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