{"id":4848,"date":"2025-11-19T20:24:22","date_gmt":"2025-11-19T13:24:22","guid":{"rendered":"https:\/\/student-activity.binus.ac.id\/hima\/?p=4848"},"modified":"2025-11-19T20:24:22","modified_gmt":"2025-11-19T13:24:22","slug":"pajak-influencer-content-creator-di-indonesia-dibayar-endorse-jangan-lupa-setor-pajak-juga","status":"publish","type":"post","link":"https:\/\/student-activity.binus.ac.id\/hima\/2025\/11\/19\/pajak-influencer-content-creator-di-indonesia-dibayar-endorse-jangan-lupa-setor-pajak-juga\/","title":{"rendered":"Pajak Influencer &amp; Content Creator di Indonesia  \u201cDibayar endorse, jangan lupa setor pajak juga!\u201d"},"content":{"rendered":"<p style=\"text-align: justify\"><strong>Subjek Pajak<\/strong><\/p>\n<p style=\"text-align: justify\">Siapa saja yang Kena Pajak Tersebut?<\/p>\n<ul class=\"lst-kix_4hmz5w8tnckb-0 start\" style=\"text-align: justify\">\n<li>Influencer (Instagram, TikTok, YouTube, dll.)<\/li>\n<li>Content creator (streamer, podcaster, blogger)<\/li>\n<li>Pada Dasarnya: Setiap orang yang menerima penghasilan dari\u00a0digital platform<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><strong>Jenis Penghasilan<\/strong><\/p>\n<p style=\"text-align: justify\">Bentuk penghasilan yang dikenakan pajak cukup beragam. Tidak hanya dari endorsement atau paid promote, tetapi juga dari:<\/p>\n<ul class=\"lst-kix_9ulrc0l77x3k-0 start\" style=\"text-align: justify\">\n<li>Adsense dan revenue sharing (misalnya YouTube, Spotify, dll.)<\/li>\n<li>Gift atau donasi digital seperti TikTok gift dan Superchat<\/li>\n<li>Fee yang diperoleh dari kerja sama dengan brand<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><strong>Mekanisme Pajak<\/strong><\/p>\n<p style=\"text-align: justify\">Bagaimana Pajaknya Dihitung?<\/p>\n<ul class=\"lst-kix_vzf7v3z6r5he-0 start\" style=\"text-align: justify\">\n<li>Masuk kategori PPh Pasal 21\/25 (orang pribadi)<\/li>\n<li>Tarif progresif sesuai penghasilan (5%-35%)<\/li>\n<li>Kalau penghasilan \u2265 Rp60 juta\/tahun maka wajib lapor SPT<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><strong>Risiko Jika Tidak Membayar Pajak<\/strong><br \/>\nDitjen Pajak kini memiliki\u00a0SONETA\u00a0(Social Media Monitoring Tool for Taxation)\u00a0, sistem yang memantau aktivitas digital dan potensi penghasilan. Jika tidak patuh, risikonya meliputi:<\/p>\n<ul class=\"lst-kix_r4rl2f4gtn47-0 start\" style=\"text-align: justify\">\n<li>Denda dan sanksi bunga<\/li>\n<li>Pemeriksaan pajak<\/li>\n<li>Potensi sanksi pidana<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><strong>Kewajiban Lainnya<\/strong><\/p>\n<p style=\"text-align: justify\">Selain membayar pajak penghasilan, influencer dan content creator juga memiliki kewajiban administrasi lainnya, antara lain:<\/p>\n<ul class=\"lst-kix_i34i8ccf2kiw-0 start\" style=\"text-align: justify\">\n<li>Mendaftarkan NPWP apabila telah memiliki penghasilan<\/li>\n<li>Mencatat seluruh income secara transparan dalam laporan pajak<\/li>\n<li>Memperhatikan potensi kewajiban PPN apabila omzet telah mencapai \u2265 Rp4,8 miliar per tahun<\/li>\n<\/ul>\n<p style=\"text-align: justify\"><strong>Referensi<\/strong><\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.google.com\/url?q=https:\/\/klikpajak.id\/blog\/cara-hitung-pajak-content-creator\/&amp;sa=D&amp;source=editors&amp;ust=1763561314672658&amp;usg=AOvVaw0nhQMIMu7IM2V_CJym1w7_\">https:\/\/klikpajak.id\/blog\/cara-hitung-pajak-content-creator\/<\/a><\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.google.com\/url?q=https:\/\/klikpajak.id\/blog\/cara-menghitung-pajak-influencer\/&amp;sa=D&amp;source=editors&amp;ust=1763561314673134&amp;usg=AOvVaw24WNBZpJUOJEhDqfuhMtG6\">https:\/\/klikpajak.id\/blog\/cara-menghitung-pajak-influencer\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Subjek Pajak Siapa saja yang Kena Pajak Tersebut? Influencer (Instagram, TikTok, YouTube, dll.) Content creator (streamer, podcaster, blogger) Pada Dasarnya: Setiap orang yang menerima penghasilan dari\u00a0digital platform Jenis Penghasilan Bentuk penghasilan yang dikenakan pajak cukup beragam. Tidak hanya dari endorsement atau paid promote, tetapi juga dari: Adsense dan revenue sharing (misalnya YouTube, Spotify, dll.) Gift [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22],"tags":[],"class_list":["post-4848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-friday-fact"],"_links":{"self":[{"href":"https:\/\/student-activity.binus.ac.id\/hima\/wp-json\/wp\/v2\/posts\/4848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/student-activity.binus.ac.id\/hima\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/student-activity.binus.ac.id\/hima\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/hima\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/hima\/wp-json\/wp\/v2\/comments?post=4848"}],"version-history":[{"count":1,"href":"https:\/\/student-activity.binus.ac.id\/hima\/wp-json\/wp\/v2\/posts\/4848\/revisions"}],"predecessor-version":[{"id":4850,"href":"https:\/\/student-activity.binus.ac.id\/hima\/wp-json\/wp\/v2\/posts\/4848\/revisions\/4850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/hima\/wp-json\/wp\/v2\/media\/4849"}],"wp:attachment":[{"href":"https:\/\/student-activity.binus.ac.id\/hima\/wp-json\/wp\/v2\/media?parent=4848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/hima\/wp-json\/wp\/v2\/categories?post=4848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/hima\/wp-json\/wp\/v2\/tags?post=4848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}