WEBINAR “MASTERING COPYWRITING FOR BEGINNERS”

“Mastering Copywriting for Beginners” is the title of webinar that celebrated by BNEC Alam Sutera X Kemanggisan. This webinar was held in December 18th 2021 at 11.30am until 13.00pm. The speaker is Finastri Annisa, CO Founder of Jala Pro Digital and Creative Agency, she also a digital marketing consultant, digital strategist and data & knowledge management officer. The event was divided into several sessions, which are games, material, and QnA.

Copywriting is a bridge between buyers and sellers. So as a copywriter, we must be able to understand the audience, the message to be conveyed, and must make a message interesting. So during production it takes a long time, revision, and until it’s okay to share. Some things that must be done are to understand the user persona, determine the key message, and pay attention to the anatomy of copywriting, such as headlines, hooks, content, call to action, and punchlines. The material was delivered very well and grabbed a lot of attention from the audience. The participants were very active when the QnA session. We hope with this webinar can give a huge insights for the participants.