{"id":2132,"date":"2022-12-12T15:09:03","date_gmt":"2022-12-12T08:09:03","guid":{"rendered":"http:\/\/student-activity.binus.ac.id\/bncc\/?p=2132"},"modified":"2022-11-06T15:11:49","modified_gmt":"2022-11-06T08:11:49","slug":"how-to-build-consumers-trust-avoid-false-advertising","status":"publish","type":"post","link":"https:\/\/student-activity.binus.ac.id\/bncc\/2022\/12\/12\/how-to-build-consumers-trust-avoid-false-advertising\/","title":{"rendered":"How to Build Consumers\u2019 Trust: Avoid False Advertising!"},"content":{"rendered":"
\n

For those of you who are not familiar with the term, advertising is an act that is meant to persuade people to take action, usually to buy and consume the products or services that a company offers. In a way, advertising is quite similar to campaigns.<\/p>\n

For obvious reasons, advertising is integral to any business. Without the use of advertisements, it would be nearly impossible for a company to reach its sales goals, let alone achieve high levels of success.<\/p>\n<\/div>\n

<\/div>\n
\n
\n
\n
\"\"<\/div>\n<\/div>
<\/figcaption><\/figure>\n

Successful advertising is difficult to achieve as it requires a lot of resources (time, effort, and of course, money) in order to develop a unique and compelling advertising strategy and properly execute it.<\/p>\n

Some companies choose to deliberately cut corners in order to gain a competitive edge without using any significant amount of resources. They do this by ignoring the truth and making false claims about their products or services.<\/p>\n

Such false claims are referred to as false advertising, which can be defined as promotional marketing that manipulates actual information about products, such as their characteristics and quality, to change consumers\u2019 perceptions of the products they offer.<\/p>\n

False advertising is considered illegal, even if it was made by mistake. According to the law, consumers have the right to know what they are buying. Because of this, any and all fraudulent information that was spread in order to misguide consumers into purchasing a product is considered an offence that is punishable by law.<\/p>\n

False advertising can result in major scandals that are sure to have a negative impact on the company, from negative publicity to bankruptcy, to destabilizing the economy.<\/p>\n<\/div>\n

<\/div>\n
\n

Types of False Advertising<\/h1>\n

Companies nowadays use all kinds of different tactics in order to exploit consumers into buying their products. The following are the most common types of false advertising that companies often use to increase their consumers:<\/p>\n

1. Misleading illustrations<\/h2>\n
\n
\"\"<\/div>
<\/figcaption><\/figure>\n

Nowadays, this type of false advertising can be found almost everywhere. Using techniques such as photo manipulation, companies can beautify the appearance of their products on their advertisements to make them look more enticing to the eyes of consumers. Here are a few examples:<\/p>\n