{"id":216,"date":"2020-09-05T15:26:42","date_gmt":"2020-09-05T08:26:42","guid":{"rendered":"http:\/\/student-activity.binus.ac.id\/bimarc\/?p=216"},"modified":"2021-07-14T19:44:09","modified_gmt":"2021-07-14T12:44:09","slug":"online-leadership-training-ldk-activist-and-core-member","status":"publish","type":"post","link":"https:\/\/student-activity.binus.ac.id\/bimarc\/2020\/09\/05\/online-leadership-training-ldk-activist-and-core-member\/","title":{"rendered":"idEA: 25% Increase in E-commerce Sales during the Pandemic"},"content":{"rendered":"<p style=\"text-align: justify;background: white;vertical-align: baseline;margin: 0cm 0cm 20.55pt 0cm\"><span style=\"font-family: 'Open Sans',sans-serif;color: #666666\">Chairman of the Indonesian E-Commerce Association (IdEA) Bima Laga said the appeal for limiting face-to-face activities greatly affected the increase in online shopping transactions. Although purchasing power has decreased due to the Covid-19 pandemic, Bima said transactions of basic goods, even products related to hobbies have increased.<\/span><\/p>\n<p style=\"text-align: justify;background: white;vertical-align: baseline;line-height: inherit;margin: 0cm 0cm 20.55pt 0cm\"><span style=\"font-family: 'Open Sans',sans-serif;color: #666666\">Earlier, IdEA recorded a 25 percent increase in sales on e-commerce platforms during the pandemic. \u201cPerformance is basically improving. Indeed, it takes a greater effort to maintain good performance in the current economic condition,\u201d Bima told Tempo, Wednesday, November 11, 2020.<\/span><\/p>\n<p style=\"text-align: justify;background: white;vertical-align: baseline;line-height: inherit;margin: 0cm 0cm 20.55pt 0cm\"><span style=\"font-family: 'Open Sans',sans-serif;color: #666666\">Tokopedia Ekhel Chandra Wijaya\u2019s External Communications Senior Lead noted that in the third quarter, sales of the food and beverage category nearly tripled during the pandemic. People who are more active at home also encourage an increase in the household category which has more than doubled and the health category increases almost 2.5 times compared to the pre-pandemic period.<\/span><\/p>\n<p style=\"text-align: justify;background: white;vertical-align: baseline;line-height: inherit;margin: 0cm 0cm 20.55pt 0cm\"><span style=\"font-family: 'Open Sans',sans-serif;color: #666666\">\u201cWe will continue to focus on helping local business activists adopt digital platforms to sustain business and contribute to economic recovery affected by the pandemic,\u201d Ekhel said.<\/span><\/p>\n<p style=\"margin: 0cm;text-align: justify;background: white;vertical-align: baseline;line-height: inherit\"><span style=\"font-family: 'Open Sans',sans-serif;color: #666666\">Based on research from Google and Temasek 2020, e-Commerce remains the main growth driver for Indonesia\u2019s digital economy. The research noted an increase in Gross Merchandise Value (GMV) or the total value of e-commerce transactions by 54 percent annually to US $ 32 billion from US $ 21 billion previously. GMV e-commerce is also predicted to increase to US $ 83 billion in 2025.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chairman of the Indonesian E-Commerce Association (IdEA) Bima Laga said the appeal for limiting face-to-face activities greatly affected the increase in online shopping transactions. Although purchasing power has decreased due to the Covid-19 pandemic, Bima said transactions of basic goods, even products related to hobbies have increased. Earlier, IdEA recorded a 25 percent increase in [&hellip;]<\/p>\n","protected":false},"author":133,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[12,15,14,17,13,16],"class_list":["post-216","post","type-post","status-publish","format-standard","hentry","category-article","tag-bimarc","tag-binus-international","tag-bmm","tag-business","tag-ldk","tag-marketing"],"_links":{"self":[{"href":"https:\/\/student-activity.binus.ac.id\/bimarc\/wp-json\/wp\/v2\/posts\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/student-activity.binus.ac.id\/bimarc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/student-activity.binus.ac.id\/bimarc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/bimarc\/wp-json\/wp\/v2\/users\/133"}],"replies":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/bimarc\/wp-json\/wp\/v2\/comments?post=216"}],"version-history":[{"count":4,"href":"https:\/\/student-activity.binus.ac.id\/bimarc\/wp-json\/wp\/v2\/posts\/216\/revisions"}],"predecessor-version":[{"id":294,"href":"https:\/\/student-activity.binus.ac.id\/bimarc\/wp-json\/wp\/v2\/posts\/216\/revisions\/294"}],"wp:attachment":[{"href":"https:\/\/student-activity.binus.ac.id\/bimarc\/wp-json\/wp\/v2\/media?parent=216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/bimarc\/wp-json\/wp\/v2\/categories?post=216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/bimarc\/wp-json\/wp\/v2\/tags?post=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}