{"id":348,"date":"2017-04-10T10:21:56","date_gmt":"2017-04-10T03:21:56","guid":{"rendered":"http:\/\/student-activity.binus.ac.id\/bic\/?page_id=348"},"modified":"2025-07-15T15:57:25","modified_gmt":"2025-07-15T08:57:25","slug":"public-relation","status":"publish","type":"page","link":"https:\/\/student-activity.binus.ac.id\/bic\/management-organization-structure\/public-relation\/","title":{"rendered":"Creative Public Relation Department"},"content":{"rendered":"<p style=\"text-align: justify\"><span data-contrast=\"auto\">Creative Public Relations Department is responsible for protecting and enhancing the reputation of BIC, using various media to build and maintain a good image for BIC through planned publicity campaigns in PR activities.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;469777462&quot;:[1995],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"auto\">The Creative Public Relations Department consists of 2 Divisions, namely the Multimedia Division and Mass Communication Division.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;469777462&quot;:[1995],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><strong>Multimedia Division<\/strong><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;469777462&quot;:[1995],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\"><strong>\u00a0<\/strong><br \/>\n<\/span><span data-contrast=\"auto\">Multimedia Division manages the visual design of BIC content, particularly educational or article-based posts. This team is responsible for designing feed content, which is then published according to a predetermined schedule. The material comes from the R&amp;D team, and Multimedia\u2019s role is to visually present topics such as International Business, export-import, and others in a way that is accessible and engaging for the general audience.<\/span><\/p>\n<p style=\"text-align: justify\"><strong>Mass Communication Division<\/strong><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;469777462&quot;:[1995],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\"><br \/>\n<\/span><span data-contrast=\"auto\">Mass Communication Division focuses on creating story content, which includes scripting and developing BIC-related content (such as topics on International Business, export-import, and others) to be published according to a set schedule. This excludes content sourced from R&amp;D, as that material is compiled separately. Additionally, MassCom is responsible for crafting captions that accompany the feed visuals created by the Multimedia team.<\/span><\/p>\n<figure id=\"attachment_2910\" aria-describedby=\"figcaption_attachment_2910\" class=\"wp-caption clear aligncenter\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\" style=\"width: 3456px\"><img loading=\"lazy\" decoding=\"async\" itemprop=\"contentURL\" class=\"size-full wp-image-2910\" src=\"http:\/\/student-activity.binus.ac.id\/bic\/wp-content\/uploads\/sites\/74\/2025\/07\/CY3T7850.jpg\" alt=\"\" width=\"3456\" height=\"5184\" \/><figcaption id=\"figcaption_attachment_2910\" class=\"wp-caption-text\" itemprop=\"description\">Head &amp; Manager of Creative Public Relation Department<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Creative Public Relations Department is responsible for protecting and enhancing the reputation of BIC, using various media to build and maintain a good image for BIC through planned publicity campaigns in PR activities.\u00a0 The Creative Public Relations Department consists of 2 Divisions, namely the Multimedia Division and Mass Communication Division.\u00a0 Multimedia Division\u00a0 Multimedia Division manages [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":0,"parent":188,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-348","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/student-activity.binus.ac.id\/bic\/wp-json\/wp\/v2\/pages\/348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/student-activity.binus.ac.id\/bic\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/student-activity.binus.ac.id\/bic\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/bic\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/bic\/wp-json\/wp\/v2\/comments?post=348"}],"version-history":[{"count":18,"href":"https:\/\/student-activity.binus.ac.id\/bic\/wp-json\/wp\/v2\/pages\/348\/revisions"}],"predecessor-version":[{"id":2911,"href":"https:\/\/student-activity.binus.ac.id\/bic\/wp-json\/wp\/v2\/pages\/348\/revisions\/2911"}],"up":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/bic\/wp-json\/wp\/v2\/pages\/188"}],"wp:attachment":[{"href":"https:\/\/student-activity.binus.ac.id\/bic\/wp-json\/wp\/v2\/media?parent=348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}