{"id":4298,"date":"2026-06-15T18:00:23","date_gmt":"2026-06-15T11:00:23","guid":{"rendered":"https:\/\/student-activity.binus.ac.id\/b-preneur\/?p=4298"},"modified":"2026-06-15T18:19:07","modified_gmt":"2026-06-15T11:19:07","slug":"aldis-burger-gimmick-or-genius","status":"publish","type":"post","link":"https:\/\/student-activity.binus.ac.id\/b-preneur\/2026\/06\/aldis-burger-gimmick-or-genius\/","title":{"rendered":"“Aldi’s Burger” Gimmick or Genius?"},"content":{"rendered":"

Jualan doang nggak cukup!
\nAldi’s Burger membuktikan kalau orang akan lebih tertarik untuk membeli suatu barang dan lainnya karena
\n“siapa yang menjual”, bukan cuman produknya.
\nGimmick? Yes. Tapi kalau dipakai dengan strategi = Genius marketing
\nSekarang pertanyaannya:
\nMau jual produk, atau bangun personal branding dulu?
\n#BPreneur #FromPassionToBusiness #BPreneur2026
\n#MarketingBreakdown #PersonalBranding
\n#ContentStrategy<\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Jualan doang nggak cukup! Aldi’s Burger membuktikan kalau orang akan lebih tertarik untuk membeli suatu barang dan lainnya karena “siapa yang menjual”, bukan cuman produknya. Gimmick? Yes. Tapi kalau dipakai dengan strategi = Genius marketing Sekarang pertanyaannya: Mau jual produk, atau bangun personal branding dulu? #BPreneur #FromPassionToBusiness #BPreneur2026 #MarketingBreakdown #PersonalBranding #ContentStrategy<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-4298","post","type-post","status-publish","format-standard","hentry","category-tipsntrick"],"_links":{"self":[{"href":"https:\/\/student-activity.binus.ac.id\/b-preneur\/wp-json\/wp\/v2\/posts\/4298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/student-activity.binus.ac.id\/b-preneur\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/student-activity.binus.ac.id\/b-preneur\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/b-preneur\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/b-preneur\/wp-json\/wp\/v2\/comments?post=4298"}],"version-history":[{"count":1,"href":"https:\/\/student-activity.binus.ac.id\/b-preneur\/wp-json\/wp\/v2\/posts\/4298\/revisions"}],"predecessor-version":[{"id":4306,"href":"https:\/\/student-activity.binus.ac.id\/b-preneur\/wp-json\/wp\/v2\/posts\/4298\/revisions\/4306"}],"wp:attachment":[{"href":"https:\/\/student-activity.binus.ac.id\/b-preneur\/wp-json\/wp\/v2\/media?parent=4298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/b-preneur\/wp-json\/wp\/v2\/categories?post=4298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/student-activity.binus.ac.id\/b-preneur\/wp-json\/wp\/v2\/tags?post=4298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}